10 Rebrand Announcement Email Examples for Your Next Launch

Rebranding is an important step that can change how people see your company and help you connect with new audiences.

But how do you announce it effectively? The best way is to create rebrand announcement emails that grab people's attention, generate excitement, and keep their trust. Did you know 58% of consumers feel emotionally connected to brands with clear communication?

This guide explores 10 real-world examples—from Starbucks to Mailchimp—and uncovers strategies to create impactful emails.

Whether it’s engaging subject lines or visually stunning reveals, these insights will help you captivate your audience's attention.

A rebrand announcement email is a message sent to inform your audience about changes to your brand, like a new logo, website, or identity.

It explains why the rebranding is happening and what it means for your customers. These emails build excitement and ensure a smooth transition by sharing key details, like the effective date and benefits of the new branding.

Key Elements of a Successful Rebranding Announcement

1. Clear and Concise Subject Line

The subject line is the first thing your audience sees. A strong subject line grabs attention and makes the reader curious.

For example, “We’ve Got a New Look! Check It Out” is short, engaging, and highlights the new branding.

How to:

• Keep it under 50 characters to ensure it displays fully in inboxes.
• Use action words like “Discover,” “Explore,” or “Announce.”
• Include key details like “new logo” or effective date to give readers a reason to open the email.
  A clear subject line ensures your email doesn’t get lost in crowded inboxes and sets the tone for your announcement.

2. Compelling Visuals

Visuals make your rebranding announcement more exciting. Show off your new logo, website design, or any other visual elements that reflect your company’s identity.

How to:

• Use high-quality images to highlight your new brand.
• Add before-and-after comparisons to showcase the significant change.
• Include animations or videos for a more dynamic approach.

For instance, Starbucks effectively uses bold visuals in their announcement emails to present their updated branding in a way that excites their loyal customers.

3. Explain the “Why” Behind the Rebranding

Your audience needs to know why your brand is changing. Explaining the reason for your rebrand announcement email builds trust and keeps your customers informed.

Whether it’s adapting to a new market, unveiling a new brand identity, or improving services, sharing the “why” reassures your audience.

How to:

• Be honest about the motivation behind the rebranding process.
• Share how the changes will benefit your loyal customers and attract new audiences.
• Include key details about the significant change and any updates, like a new website or new logo.

For example, a company might say, “We’re rebranding to better reflect our mission and connect with a broader target audience.” Transparency helps customers feel involved in the transition.

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4. Showcase the New Identity

This is your chance to proudly reveal your company’s identity in its new form. Highlight the visual elements of your brand, such as the new logo and updated designs.

Show how the changes bring fresh energy while staying true to your core values.

How to:

• Use images and videos to present your new branding.
• Compare the old and new visuals to emphasize the improvement.
• Add a call to action inviting customers to explore your new website or updated services.

For instance, a company could include a before-and-after slider showing the evolution of their branding or a video explaining the design choices.

These announcement emails inspire curiosity and encourage customers to engage with your brand’s updated look.

5. Engaging Call-to-Action (CTA)

A call-to-action (CTA) is a direct instruction that tells your readers what to do next. It’s an important part of your rebrand announcement email.

A strong CTA inspires your audience to take action, like visiting your new website, exploring your new branding, or learning more about your new brand identity.

How to:

• Use action words like “Explore,” “Discover,” or “Join.”
• Place the CTA button in a noticeable spot in your email.
• Make it simple and clear. For example, “Click here to see our new look!”

Your CTA should encourage engagement. For instance, if your email showcases your new logo, add a button that says, “Learn what’s behind the change.”

This keeps readers interested and makes your rebranding process interactive.

6. Highlight Benefits for the Audience

Rebranding isn’t just about your company; it’s about what it offers your customers.

Explaining the benefits of your rebranding announcement builds trust and excitement. It shows how the significant change will improve their experience.

How to:

• Share how your new brand reflects your commitment to your loyal customers.
• Highlight updates like improved services, a new website, or a fresh design.
• Use visuals, like comparison charts or testimonials, to show the benefits clearly.

For example, your announcement emails could say, “Our rebranding means faster service, better features, and a modern design tailored just for you.” Focus on making the audience feel valued.

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10 Rebranding Announcement Email Examples

1. Wise (formerly TransferWise)

When TransferWise became Wise, they used a bold announcement email to explain their new direction. The subject line, “Meet Wise, the new face of TransferWise,” was clear and engaging.

They shared key details, like the new brand identity reflecting their expanded offerings. The email featured the new logo and emphasized how the rebranding would make global money transfers faster and simpler. They reassured their loyal customers that their services remained reliable.

Key Points to Take:

1. Use a clear subject line to introduce the new name.

2. Explain the “why” behind the rebranding.

3. Highlight customer benefits and build trust.

2. Netlify

Netlify’s rebranding email focused on their growth as a company. The email included vibrant visual elements, such as a video unveiling their new branding. They explained how the changes aligned with their mission to support web developers better.

They also shared updates on their new website, tools, and features. The call to action encouraged readers to explore these updates, making the email interactive.

Key Points to Take:

1. Use engaging visuals like videos or animations.

2. Tie the rebranding to your company’s mission.

3. Provide a clear next step for your audience.

3. ConvertKit

ConvertKit’s rebranding announcement email emphasized simplicity. The subject line read, “Big news: We’re rebranding!” The email explained their new brand identity in a friendly tone, showing how the changes would enhance their email marketing platform.

They included testimonials from their customers to demonstrate the impact of the rebranding. The email also featured a call to action to explore their updated features.

Key Points to Take:

1. Keep the email design simple and easy to read.

2. Include customer testimonials to add credibility.

3. Use friendly language to connect with your audience.

4. Starbucks

Starbucks executed a simple yet impactful rebranding announcement email when they introduced changes to their logo and brand identity. The subject line, “We’re evolving,” was short but intriguing.

The email showcased the new logo prominently, emphasizing its modern and minimalist design. Starbucks explained the rebranding process, focusing on how the changes reflect their commitment to sustainability and global reach.

They also reassured their loyal customers that their favorite coffee experience remained the same.

Key Takeaways:

1. Use a short, engaging subject line.

2. Highlight the new logo and explain its purpose.

3. Reassure customers that core values and services remain unchanged.

5. Airbnb

Airbnb’s rebranding announcement email introduced a new visual identity and a redesigned logo called the “Bélo.” The subject line read, “A new symbol for belonging,” which aligned perfectly with their mission.

The email explained the why behind the rebranding process—to represent their global community and the idea of belonging anywhere.

They included visuals of the new brand identity, such as updated app designs and website features, making the changes tangible for their audience.

Key Takeaways:

1. Align the rebranding message with your mission.

2. Use visuals to showcase changes across platforms like websites or apps.

3. Create an emotional connection with your audience.

6. Uber

Uber’s rebranding announcement email focused on clarity and simplicity. Their subject line, “A new direction for Uber,” introduced the rebranding announcement while sparking curiosity.

The email featured bold visual elements, including the new logo and updated branding materials. Uber highlighted their efforts to improve safety and user experience, aligning the new branding with their enhanced services. A call to action encouraged users to explore the updated app.

Key Takeaways:

1. Keep the email simple and visually appealing.

2. Link rebranding to service improvements.

3. Use CTAs to guide users toward engaging with the changes.

7. Slack

Slack’s rebrand announcement email focused on simplicity and functionality. Their subject line, “Our new look, same Slack,” was direct and to the point. They introduced the new logo and updated visuals to reflect their evolving brand identity.

The email explained the rebranding process briefly, sharing how the new design improved clarity across different platforms.

Slack included a side-by-side comparison of their old and new logos, which was both engaging and informative.

Key Takeaways:

1. Use a direct subject line that reassures customers.

2. Include comparisons of old and new branding elements.

3. Highlight how the rebranding improves user experience.

8. Dropbox

Dropbox’s rebranding announcement email was bold and artistic. Their subject line, “Reimagining Dropbox,” reflected their shift from a storage solution to a platform for creative collaboration.

The email was visually stunning, showcasing vibrant visual elements like animations and new color palettes.

Dropbox explained the why behind their new branding, focusing on creativity and collaboration. They also invited users to explore their new website to see the updates in action.

Key Takeaways:

1. Use bold visuals to make a strong impression.

2. Align the message with your company’s mission and audience.

3. Encourage exploration with links to updated features or sites.

9. Mailchimp

Mailchimp’s rebranding announcement email highlighted their transition to a more inclusive and approachable brand. The subject line, “Say hello to our new look,” set a friendly tone.

The email showcased their new logo and branding with a focus on fun and simplicity. Mailchimp explained the key details of the rebranding process, sharing how it aligns with their mission to empower small businesses.

They also included a call to action encouraging users to learn more about the changes.

Key Takeaways:

1. Set a welcoming tone with a friendly subject line.

2. Highlight how the rebranding benefits your target audience.

3. Include a clear call to action to guide users.

10. Instagram

Instagram’s rebrand announcement email was bold, modern, and visually striking. Their subject line, “A new look for Instagram,” caught immediate attention.

The email showcased their new logo, which featured a gradient of bright colors replacing the original icon. Instagram explained the rebranding process, emphasizing how the new brand identity reflected creativity and community.

To make the announcement engaging, Instagram used high-quality visuals, including examples of how the logo and branding would look in real-world applications.

The email reassured users that while the look had changed, the app’s functionality remained the same.

Key Takeaways:

1. Use a simple yet catchy subject line to spark interest.

2. Showcase changes visually, like a new logo or app design.

3. Reassure users that the core experience remains unchanged.

Rebranding Press Release vs. Announcement Emails

What are Rebranding Press Releases?

A rebranding press release is a formal announcement shared with the media. It tells the story of your company’s rebranding, explaining the why and how behind the changes.

Press releases are typically used to inform journalists, bloggers, and industry professionals. They highlight key details like the new brand identity, logo, and reasons for the rebranding process.

This helps your news reach a wide audience, including your own subscribers, business partners and loyal customers.

A press release is often structured like a news article. It starts with a strong headline, followed by the main message, and ends with a call to action or contact information.

Example: “XYZ Corp. Unveils New Logo and Brand Identity to Reflect Growth and Innovation.”

Key Differences

While a press release is for the media, an announcement email is for your customers and internal teams. It’s a direct, personal way to share the rebranding news.

Here’s how they differ:

1. Target Audience

• Press Release: Journalists, bloggers, industry professionals.
• Announcement Email: Loyal customers, employees, and your core target audience.

2. Content Style

• Press Release: Formal, journalistic tone with detailed key details about the rebranding.
• Announcement Email: Conversational and engaging, often with visuals and personal stories.

3. Purpose

• Press Release: To generate media coverage and build awareness in the industry.
• Announcement Email: To connect with your audience and announce changes directly.

4. Format

• Press Release: Follows a strict format with a headline, body, and boilerplate.
• Announcement Email: Flexible, often featuring a call to action and links to the new website or blog posts.

How to Announce Your New Brand Identity in Email Marketing

1. Start with a Teaser Campaign

A teaser campaign gives your audience hints about the upcoming change without revealing everything. It sparks curiosity and builds anticipation.

Why it’s important:

Teaser campaigns engage your audience early. They create buzz around your new branding before the official reveal, ensuring they are eager to learn more. This is especially helpful for loyal customers who are invested in your brand.

How to implement:

• Send short emails with cryptic subject lines like "Something exciting is coming!".
• Share visuals of blurred new logo designs or small snippets of your new website layout.
• Use social media alongside these emails to amplify the effect.

Pro Tip: End each teaser with a call to action encouraging readers to stay tuned for the reveal event.

2. Make the Announcement Visual

The official announcement email should be visually striking. Use high-quality images and visual elements that showcase your new logo, colors, and brand identity.

Why it’s important:

Humans process visuals faster than text. A stunning design helps readers instantly connect with your new brand and leaves a lasting impression.

How to implement:

• Use bold banners featuring your new branding and updated visual elements.
• Add before-and-after images to highlight the transformation.
• Ensure the email design matches your overall branding across other channels, including your website.

Pro Tip: Include key details about why the rebrand is happening and how it reflects your company's growth.

3. Feature a Video Reveal

A video reveal tells the story behind your rebranding process. It explains the thought and effort that went into your new brand identity.

Why it’s important:

Videos make your announcement more personal and engaging. They help your audience understand your vision and connect emotionally with your new branding.

How to implement:

• Create a 1-2 minute video explaining the reasons for the rebrand.
• Feature your loyal customers, employees, and leadership sharing their excitement.
• Use the video to showcase your new logo, products, and services.

Pro Tip: Embed the video in your email with a clear call to action like "Watch the Reveal!" to drive clicks.

4. Link to a Detailed Blog Post

A blog post gives your audience more details about your rebranding process. It can explain the reasons behind your changes, show off your new logo, or share your future goals.

Why it’s important:

Not all your readers will be satisfied with a short announcement email. A blog post gives curious and excited customers a place to explore more about your new brand identity. It also drives traffic to your website and improves SEO.

How to implement:

• Add a clickable link to the email that says something like, "Learn more about our journey."
• Use an engaging call-to-action (CTA) to motivate readers to click.
• Ensure the blog post includes visuals like your new logo or examples of updated branding elements.

5. Add social share buttons

Social share buttons let your readers easily share your rebranding announcement on platforms like Facebook, Instagram, or LinkedIn.

Why it’s important:

Word-of-mouth is powerful. When your audience shares your news, it increases your reach and creates excitement around your rebrand announcement email.

How to implement:

• Place share buttons at the bottom of your email or beside the key message.
• Use social media icons that match your new branding for a consistent look.
• Include a pre-written message with hashtags like #NewBrand or #OurNextChapter to make sharing effortless.
• Make use of all the tools available, such as social media, blogs, and email marketing, to amplify your rebrand announcement email’s reach.

6. Maintain Brand Consistency Across Platforms

Brand consistency means making sure all platforms—emails, social media, and your website—use the same logo, colors, and tone of voice.

Why it’s important:

A consistent look builds trust with your loyal customers. It also helps new audiences instantly recognize your brand everywhere they see it.

How to implement:

• Update your social media profiles with your new logo and cover images before sending the announcement email.
• Use the same design in your emails, blog posts, and ads to reinforce your new brand identity.
• Ensure your announcement email links to an updated website that showcases your new branding.

7. Follow Up with Reminders

After sending your initial rebrand announcement email, it’s important to follow up. A single email may not reach everyone or make the message stick. Reminders help ensure your audience sees and understands your new brand identity.

Why It’s Important:

Follow-up emails keep your customers informed and engaged. They show that you value their attention and want them to be part of the exciting journey.

Consistent reminders can also increase awareness and strengthen the connection with loyal customers.

How to Implement:

• Schedule a series of follow-up emails. Space them out over several weeks.
• Use visuals like your new logo or a call to action button to grab attention.
• Highlight key details about your rebranding process, such as updated services or changes to your website.
• Include links to your social media and blog posts for more information.

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Conclusion

Crafting the perfect rebrand announcement email is essential for making your new brand identity memorable. Keep it clear, visual, and engaging. Use a call to action to invite your audience to explore more. Always ensure consistency across platforms to maintain your brand's identity. With the right steps, your announcement email can excite loyal customers and attract new ones.

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