Rebranding Announcement Examples You Can Copy (Press, Email & Social)

Thinking about rebranding? You’re not alone. In fact, 74% of companies say rebranding helped them reconnect with their audience and boost revenue (SurveyMonkey, 2024).

Whether you’re launching a new logo, a bold brand identity, or just tired of that 2015 color palette—you need more than good design. You need the right words.

In this guide, you’ll find real rebranding announcement examples for email, press, and social—including essential tools like announcement emails and social media posts—to help you communicate your rebrand clearly and effectively.

What Is a Rebranding Announcement—and Why It Matters

A rebranding announcement is a message that tells the world your brand has changed. Maybe you’ve updated your logo, changed your brand identity, or launched a new brand story. This announcement lets your existing customers and new audience know what’s new and why it matters.

According to a 2024 survey by Lucidpress, companies that rebranded with clear messaging saw up to 33% higher overall brand image recognition in six months.

Why Rebranding Announcements Are Important:

• Build trust: When done right, a successful rebranding announcement reassures your customers that your brand values remain the same—even if the look has changed. Sharing this message helps reassure customers that the core experience and quality they expect will continue.
• Drive awareness: It helps gain media coverage and attracts new customers who connect with your updated visual identity.
• Avoid confusion: A clear message helps everyone—from your loyal customers to your target audience—understand what’s happening.

Key Elements of a Rebranding Announcement

1. Clear Reason for the Rebrand

People will wonder why you’re rebranding. Don’t leave them guessing.

• Explain what sparked the change: company history, new leadership, market shift, or growth.
• Mention how your brand values still guide everything.
• Make sure your target audience knows how this rebrand benefits them.
• A successful rebrand isn’t just about design—it’s about telling a clear, relatable story your audience believes in. Sharing your brand's journey helps audiences connect with your rebranding story.

2. What’s Changing (And What’s Not)

This is where you reduce confusion and keep loyal users at ease.

• Clearly show what’s different: your new logo, brand image, or even a new brand story.
• You’ll notice our updated logo, which reflects a bolder, more modern version of who we are today
• Just as important—say what stays the same: your company mission, team, or customer support.
• Use visuals like before-and-after graphics for your visual identity.

3. Your New Brand Identity in a Nutshell

This is your elevator pitch for the rebrand.

• Use simple language to describe your new brand identity.
• Mention key branding elements like your redesigned logo, brand colors, or tagline.
• Our revamped brand identity represents a bold step forward while honoring the values that built our foundation.
• Keep the message friendly and aligned with your brand refresh.

4. Reinforce Brand Values Through Your Rebrand

When you share your rebranding, don’t forget your roots. People want to know your brand values still matter.

• Explain why you started the rebrand. Was it to be more inclusive, eco-friendly, or focused on better service? Let your announcement email or press release clearly say it.
• Here’s a quick tip: Use real-life rebranding announcement examples that reflect your company’s beliefs. ]
• Make sure your brand reflects your current mission, audience, and the future you’re building toward.

For instance, if your company cares about the environment, mention how your new look uses green design.

5. Visual Elements That Show the Change

A rebrand isn’t just about words. You need to show the change. Use your visual identity to explain what’s new. This includes your new logo, colors, and fonts.

• Make sure your visuals match your story. A fun new logo should reflect a fresh and upbeat brand image. If your company is going for a cleaner look, use simple and clear designs.
• Also, share a sneak peek on your social media platforms or in your announcement email examples. This builds trust and gets people excited.

6. A Message for Loyal Customers and Partners

Your loyal customers and long-time partners should hear it first. They helped you grow. Acknowledge them in your rebranding announcement email and blog post.

• Say thank you. Then explain how the new brand identity still supports their needs. Reassure them that while the look is new, your promise remains the same.
• Also, share how their customer feedback helped shape the rebranding process. This shows that you listen and care.

🗣️ “Rebranding works best when it feels like a shared journey,” says customer experience expert Rachel Lin (CX Global Report, 2025).

7. Timeline or Rollout Plan

Your audience wants to know when the change is happening. A clear rebranding timeline helps avoid confusion.

Start by setting dates. Let people know when the new logo, new website, or visual identity will go live. If you're using social media platforms or email to share updates, give dates there too.

• For example: “Our new brand identity will go live on August 1st, starting with our website and LinkedIn page.”

Also, update all brand touchpoints—like your blog posts, product packaging, and customer emails—at the same time. This creates a smooth shift to your new brand elements.

8. Calls to Action

A strong call to action (CTA) tells people what to do next. It can build trust, drive traffic, and even boost engagement.

You can say:

• “Explore our new brand story here.”
• “Visit the redesigned logo in action.”
• “Give us your customer feedback—we value your thoughts.”

CTAs also help in gaining media coverage and more clicks on your rebranding press release.

9. Tone That Matches Your Brand Voice

Your brand voice matters. Whether you're playful or professional, your rebranding message should sound like you.

If your old tone was formal and your new brand is fun, show it in the way you write your announcement email or press release.

• For instance, don’t say: “We hereby notify you of our rebranding.”
• Instead, say: “We’re excited to share a fresh new chapter with you!”

This creates a strong brand identity that your target audience will connect with. And it helps to generate excitement during the rebrand.

Rebranding Announcement Email Examples

1. Professional and Reassuring (B2B SaaS)

2. Friendly and Playful (E-commerce / DTC)

3. Elegant and Refined (Luxury/Design Brand)

4. Mission-Driven (Nonprofit or Social Enterprise)

5. Short and Visual (Startup or Creator Brand)

How to Write a Compelling Press Release for a Rebrand

1. Lead with the Big Reveal: Start with the rebranding announcement. Don’t bury it. Say right away what’s changed—like a new logo, brand name, or brand identity. Rebranding press releases are then distributed to media outlets to maximize coverage, control the narrative, and ensure key details reach a wide audience.
2. Include a Human Quote: Add a quote from your CEO, founder, or team member. Keep it real. This helps people connect with the company’s commitment.
3. Highlight What’s New: What exactly changed? Is there a new website, visual identity, or brand story? List the updates clearly. Use bullet points if helpful. It makes the info easy to scan.
4. Connect the Rebrand to Business Strategy: Explain the rebranding process. Share why now. Tie your brand values, mission, and target audience into the message. Mention how the change helps existing customers and attracts new customers.
5. Add Contact Details and a Clear CTA: End with your PR contact’s name, email, and phone number. Add a short CTA like: “Visit our new brand story at [website].” Make it easy for media to follow up.

Rebranding Press Release Examples That Made Headlines

1. Tech Company Rebrand – Focused on Innovation

Headline: “ByteFlow Unveils New Brand Identity to Reflect AI-Powered Future”

Opening Line:
San Francisco, CA – July 11, 2025 – ByteFlow Technologies, a leader in real-time data processing, today announced a significant rebrand featuring a redesigned logo, refreshed brand identity, and a renewed focus on AI innovation.

Highlights:

• Introduced a new brand image with updated visual elements across the website and app interface
• Repositioned messaging to reflect expansion into enterprise AI solutions
• Quote from CEO: “Our brand evolution mirrors how far we’ve come and where we’re headed next.”

Why It Made Headlines: Bold market shift + timely tech positioning with clear media-friendly talking points.

2. Retail Brand Repositioning – Customer-Centric Story

Headline: “Stylehaus Rebrands to Better Serve Gen Z and Millennial Shoppers”

Opening Line: New York, NY – Stylehaus, a popular online fashion retailer, has announced a rebranding initiative focused on inclusivity, affordability, and community.

Highlights:

• Rolled out a new brand identity and rebranding message driven by customer feedback
• Updated visual identity with sustainable packaging and vibrant brand colors
• Quote: “Our rebranding process puts existing customers at the heart of every decision.”

Why It Made Headlines: Realignment with target audience + sustainability focus + customer-first narrative.

3. Healthcare Organization Rebrand – Mission-Driven Messaging

Headline: “CareWell Health Launches New Brand to Reflect Holistic Patient Care”

Opening Line:
Chicago, IL – CareWell Health has unveiled a new brand story and identity to reflect its expanded mission of integrated, patient-centered healthcare across the Midwest.

Highlights:

• Introduced integrated accessibility tools and a user-friendly new website
• Emphasis on company’s commitment to equitable health outcomes
• Included testimonials from patients and staff about the impact of the rebrand announcement

Why It Made Headlines: Strong emotional resonance + societal impact + inclusive design focus.

4. Media Brand Transformation – Creative & Bold

Headline: “PodNova Rebrands with a Punch: A New Look for the Next Gen of Creators”

Opening Line:
Los Angeles, CA – PodNova, a fast-growing podcast hosting platform, revealed its brand refresh featuring a new tagline, visual identity, and community-focused features.

Highlights:

• Designed a creative process driven by indie creators and loyal customers
• Rolled out a vibrant social media campaign with behind-the-scenes peeks
• Emphasized brand values of independence, empowerment, and originality

Why It Made Headlines: Visually striking rebrand + creator economy relevance + buzz-worthy rollout.

5. Legacy Company Modernization – Subtle But Strategic

Headline: “Thompson & Blake Unveils Subtle Rebrand Reflecting 75 Years of Legacy and Growth”

Opening Line:
London, UK – Family-run law firm Thompson & Blake LLP marked its 75th anniversary with a new brand identity, carefully designed to blend heritage with modern professionalism.

Highlights:

• Updated branding elements including logo, typography, and a sleek new direction for digital assets
• Highlighted company’s evolution and generational leadership
• Quote from Managing Partner: “This isn’t a reinvention—it’s a refinement.”

Why It Made Headlines: Trusted legacy brand making modern, thoughtful changes + milestone celebration.

Rebranding Announcement on Social Media: Copy These Ideas

1. Instagram Post – Bold and Visual (Fashion Brand)

Caption:
✨ Big News: We’ve Rebranded ✨
Meet our new brand identity—a look that feels more you. Think richer colors, better fits, and a brand story rooted in self-expression.
👀 Swipe to see the before and after of our visual identity.
#BrandRefresh #RebrandingAnnouncement #NewBrandLook

Why It Works: Visual-first with a carousel format. Taps into emotion + shows transformation clearly.

2. LinkedIn Post – Professional & Strategic (B2B SaaS)

Copy:
🚀 We’re growing—and so is our brand.
Today, we’re excited to unveil our new brand identity, complete with a redesigned logo, refreshed values, and an upgraded visual identity to better serve our customers.
This marks a pivotal point in our rebranding journey, and we can’t wait to bring you along.
🔗 [Link to blog post or announcement email]
#RebrandAnnouncement #CompanyEvolution #VisualElements

Why It Works: Clear, confident tone ideal for professional social media platforms like LinkedIn. Boosts media coverage.

3. X (Twitter) Post – Punchy & Engaging (Startup)

Tweet:
New logo. New voice. New us. 🎉
We’ve rebranded—and we’re just getting started.
Check out our new brand story and rebranding announcement email here 👉 [link]
#BigNews #RebrandingEfforts #StartupRebrand

Why It Works: Short and snappy, perfect for virality. Teases curiosity and invites clicks.

4. Facebook Post – Community-Focused (Lifestyle Brand)

Copy:
Hey [Brand Family] 👋
After months of listening, designing, and dreaming—we’re so proud to share our refreshed brand identity with you. 💫
This isn’t just a brand refresh—it’s our way of showing how we’ve grown with you.
🖼️ Peek at the new logo, browse our new website, and tell us what you think in the comments!
#LoyalCustomers #RebrandingMessage #VisualIdentity

Why It Works: Community-oriented, heartfelt tone encourages engagement and feedback.

5. Instagram Stories – Sneak Peek Campaign (E-commerce)

Slide 1: 👀 Something new is coming…
Slide 2: 🧡 New look. Same heart.
Slide 3: 🎉 Launching our new brand identity tomorrow!
Slide 4 (CTA): Tap “Remind Me” to get first access to our brand refresh 🎯

Why It Works: Creates anticipation. Perfect for a social media campaign that generates excitement and boosts day-one engagement.

How to Share Your New Brand Story

• Start with the “Why” Behind the Change: Begin by explaining the reason. Maybe your company’s mission evolved. Or you’re reaching a new target audience. People care more when they understand the “why.” “Customers trust brands that are transparent during a rebrand,” says HubSpot’s 2024 Brand Evolution Report. Sharing your brand's journey helps engage your audience and builds a deeper connection.
• Tie the Old with the New: Don’t just cut the past. Link the existing brand identity with the new brand identity. This helps loyal customers stay connected. Mention how your brand story continues to grow.
• Tell It Like a Human Story, Not a Corporate Script: Skip jargon. Share real stories from your team, existing customers, or even past struggles. Your rebranding process should sound personal—not robotic.
• Align It with Your Visual Identity: Make sure your new logo, visual elements, and brand image match the story. This is your brand refresh, so use consistent branding elements across platforms. Throughout the rebranding process, highlight your company's commitment to its core values to reinforce trust and authenticity.

• Use Different Channels, Same Core Message: Post your rebranding announcement examples on email, website, and social media platforms. But keep the message clear and unified.
• Include Team and Customer Voices: Let employees and users speak. Share customer feedback and internal quotes. This builds trust and shows your brand listens.
• End With What Comes Next: Tell them what to expect. A new website? New brand values? Give a sneak peek into what’s coming. It’s not just a change—it’s a journey.

Internal & External Strategy: Planning the Rebranding Rollout

1. Start Internally: Align Your Team First

Before telling the world, start with your people. Your employees must understand the new brand identity. If they’re confused, your customers will be too.

Here’s what to do:

• Host an all-hands meeting to explain the rebranding process.
• Share your company’s commitment to the new vision.
• Show internal documents like mood boards or visual elements to bring the brand to life.
• Ask for feedback—it helps refine your brand identity rollout.

2. Create a Detailed Rebranding Timeline

You can’t drop a rebrand overnight. A smart rebranding timeline helps keep everything on track.

Plan for key phases like:

• Internal kickoff
• Soft launch (email teasers, employee posts)
• Public reveal (your actual rebrand announcement)
• Updates across all platforms

Stick to the timeline and assign owners to each task.

3. Audit and Prep All Brand Touchpoints

Touchpoints are every place your brand shows up—your website, emails, signage, social media, and even packaging.

How to do this right:

• List all existing brand touchpoints.
• Check what needs a refresh (logo, font, colors).
• Update or redesign assets before your public press release.

Include your new brand identity everywhere to stay consistent.

4. Segment External Communication for Different Audiences

Every group reacts differently to change. That’s why you must split your message for each target audience—like existing customers, new leads, and loyal customers.

Let’s say you’re a podcast hosting platform. You wouldn’t share the same update with users and media. Use specific rebranding announcement examples to guide your tone.

Here’s how to do it:

• Write separate emails for different customer types (e.g., first-time users vs. long-time users) or send the same email to multiple recipients separately.
• Use a different subject line for each group.
• Tailor your message on each social media campaign or ad.

5. Launch with a Strong External Campaign

Every group reacts differently to change. That’s why you must split your message for each target audience—like existing customers, new leads, and loyal customers.

Let’s say you’re a podcast hosting platform. You wouldn’t share the same update with users and media. Use specific rebranding announcement examples to guide your tone.

Here’s how to do it:

• Write separate emails for different customer types (e.g., first-time users vs. long-time users).
• Use a different subject line for each group.
• Tailor your message on each social media campaign or ad.

6. Monitor Feedback and Stay Flexible

No rollout is perfect. Be ready to tweak. Use customer feedback to adjust your branding elements, tone, or channels. For example, if your new brand story confuses users, update your FAQ or send a follow-up announcement email.

Track what’s working:

• Review social reactions and click-through rates.
• Use surveys for existing users and new customers.
• Stay aligned with your company's identity and visual elements.

Blog Post, Press Release, or Email? When to Use What

1. Use an Email When You’re Speaking Directly to Customers or Clients

Emails feel personal. If you have existing customers or loyal clients, an email is the best place to start. Use a strong subject line that creates curiosity. Explain the new brand in short, simple words. Include visuals of your new logo, brand colors, and brand image.

Example: “Exciting News: Our Brand Has a New Look!”

📊 According to Campaign Monitor, email has a 4400% ROI — so don’t skip it.

2. Use a Press Release to Reach the Media and Public Stakeholders

Press releases are best when you want media attention. A good rebranding press release includes your company mission, timeline, and a quote from leadership. Use clear facts and avoid buzzwords. Add links to your new website or brand assets.

Tip: Include a short section about your brand’s journey and visual identity.

3. Use a Blog Post to Tell the Full Brand Story

Blog posts let you go deep. Tell the creative process, your challenges, and what the new brand identity stands for. Add pictures, customer quotes, or behind-the-scenes details.

A blog helps improve SEO and builds trust. Use it to connect with your target audience.

How to Track the Impact of Your Rebranding Efforts

1. Monitor Website Traffic and Behavior Changes: Check how many people visit your new website after your rebranding announcement. Use tools like Google Analytics to track changes. Are users staying longer? Are they exploring your new brand identity? Those are good signs.
2. Collect Customer Feedback Actively: Ask your existing customers what they think. A quick survey or feedback form works well. This helps you learn if your brand image feels right to your target audience. One company saw 30% better satisfaction scores just weeks after a successful rebranding announcement (HubSpot, 2024).
3. Track Social Media Engagement Before and After: Compare likes, comments, and shares before and after the rebrand. Are people talking about your brand’s journey and sharing your story? Increased discussion of your brand's journey is a strong sign your rebranding is resonating. Did your social media campaign get more traction? This shows how your visual identity and brand story connect.
4. Measure Media Coverage and PR Pickups: Did your press release get picked up by major outlets? Use PR tools to check media coverage. A compelling rebranding press release can lead to backlinks and better visibility.

5. Evaluate Brand Recognition and Recall: Run small surveys or polls. Ask customers if they recognize your new logo or branding elements. Tracking brand recognition helps prove your rebranding efforts are working.
6. Set Benchmarks with a Rebranding Timeline: Keep track of when you launched each part of your rebrand. This timeline helps you measure growth over time. It also makes it easy to connect key elements like a new logo or refreshed brand identity to performance.
7. Keep an Eye on Sales, Signups, and Retention: Finally, check your business numbers. Have new customers signed up? Did loyal customers stay? These are signs your brand refresh and messaging landed well.

FAQs

1. What’s the best way to share a rebranding announcement?

Start with a clear message. Use a press release, a rebranding announcement email, or a blog post. You can also post on social media platforms for better reach. Make sure your brand story is simple and easy to understand. Add a strong subject line if it’s an email. A real quote helps build trust.

2. Can I use rebranding announcement templates?

Yes, and you should! Good press release templates save time and help you follow best practices. You can also use announcement email examples or impactful rebranding announcement email samples from real brands.

3. What are some real company examples of successful rebranding announcements?

Here are a few rebranding announcement examples worth checking:

• Dunkin’ (dropped “Donuts”)
• Meta (formerly Facebook)
• Dropbox’s brand redesign with a new visual identity

These all had a clear brand message and strong media coverage.

4. When is the best time to send a rebranding announcement email?

Send it during a low-noise window—usually mid-week mornings. Don’t wait until your new website is live. Give your existing customers a heads-up first. Use your rebranding timeline to plan the right day.

5. Can I preview my rebranding announcement before going live?

Yes! You should. Test your new brand image with a small group—maybe loyal users. Their customer feedback will help fine-tune the branding elements. This helps you avoid surprises later.

6. What mistakes should I avoid in a rebranding announcement?

Avoid being vague. Don’t skip the “why” behind the rebranding process. Also, don’t forget your target audience. Every part—from your new logo to your brand values—should match your company’s evolution.

Conclusion

Rebranding is a big step, and how you share it matters. Use clear rebranding announcement examples across your announcement email, press release, and social media platforms. Make sure your message shows your new identity and reflects your brand refresh goals. Don’t forget—customer loyalty grows when your brand story is honest, simple, and clear.

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