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How To Stop Bounced Email: 10 Step Guide

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Published on
October 4, 2022

If you want to expand your company, email marketing is the most successful method. Building an email list and delivering messages regularly saves time and work when nurturing prospects. Email deliverability is critical to the success of your email campaign(sequence). If you make it to the recipient's inbox, your first task is completed. This boosts your productivity; nevertheless, the issue emerges when the email is returned.

In 2021, 9.94% of all emails were returned as undeliverable. The average benchmark for email bounce rate is 4.31 per cent, according to a study by MoEngage. Anything higher than 4.31 per cent is a significant problem. However, by following best practices, bounced email may be minimized.

In this post, we'll go over some of the most common causes of email bounceback and how to avoid them effectively


How To Stop Bounced Email: 10 Step Guide

What does bounced email mean?

When your email fails to reach your recipient's inbox due to technical difficulties, it is called an email bounce back. In this instance, your email service provider will send you bounceback messages describing the issue and providing technical specifics.

Bounced emails harm your email account by exposing it to SPAM filters. Your email sender score and deliverability rate will be affected as a result. As a result, an email marketer must be aware of the many types of email bounces and ways to avoid them.

Any marketer, salesman, or other professional conducting outreach would want to stay away from it.

The Different Types of Email Bounces

There are three sorts of email bounces in general:

1. Hard bounce

A hard bounce occurs when the recipient's email address is either incorrect or non-existent. It usually occurs when an email address is inactive, or a domain has expired.

You will receive a hard bounce when you type in the wrong email addresses that are entirely unknown to the email service providers (e.g., inputting @gmail.con instead of @gmail.com).

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You may check for mistakes like these:


Characters that aren't followed by a letter

Characters that appear at the start or conclusion of a sentence

Hard bounce

2. A gentle bounce

A soft bounce is an email bounce in which the recipient's email address is momentarily unable to receive your emails. 

When you get a soft bounce, there isn't a problem with your or your recipient's email address. These are only temporary and will be resolved over time.

The following are some of the most typical causes of soft bounces:

An overflowing inbox

The email server is down or unavailable, resulting in an out-of-office status.

The email message is too big.

3. Bounce in general

A general bounce is an email bounce in which the receiver does not get the email owing to the server's technical constraints. This form of email bounce is harmless and has no impact on your email account or reputation as a sender. The recipient's firewall settings may block your emails in some circumstances.

Methods for properly resolving email bouncebacks

1. Use double opt-in 

2. Keep your list tidy 

3. Check for errors

4. Verify your email account's authenticity

5. Don't clutter your material

6. Maintain a period between successive emails

7. Monitor your sender reputation score

8. send emails regularly

9. avoid free sender domains.

10. Don't send more than once a day.

1. Use a two-step opt-in process

Double opt-in is one of the most effective ways to establish a great email list. After a person joins your email list, request that they authenticate their account. This gives you confidence in the legitimacy of their email address. This little procedure will significantly lower your email bounce rate.

2. Keep a tidy to-do list

Update your email list regularly. Email addresses typically expire with time, increasing the likelihood of email bounces. Before launching any email campaign, it's a good idea to double-check your email list (sequence).

Keeping your email list clean keeps it healthy. You'll have improved deliverability and fewer bounces when you schedule an email campaign(sequence) with these lists.

3. Make sure there are no mistakes

The double-opt-in procedure described above is the best way to avoid typographical errors. Even yet, if you're manually compiling a list, these kinds of mistakes are common. 

Before launching your email campaign, you must be extremely careful while writing down your email address (sequence). We've seen many emails bounce because people put @yahooo.com instead of @yahoo.com.

To avoid minor typographical errors like these, it is highly advised that you double-check your email address regularly.

Make sure there are no mistakes

4. Verify your email account's authenticity

Authentication is a procedure that helps you retain your sender's reputation and, as a result, lower your email bounce rate. You may use one of three authentication techniques to optimize your email deliverability.




These strategies assist the receiver's server in verifying the email's validity.

These strategies assist the receiver's server in verifying the email's validity. When the receiver's server receives these records in your email, it gives your message a clean bill of health, lowering your email bounce rate.

Bonus: Improve your email deliverability by learning how to set up SPF and DKIM.

5. Avoid spamming your material

Several characteristics contribute to an email's spamminess, which raises the bounce rate. Check out the tips below to create non-spammy email content that will help you get better results:

Make sure your email content doesn't include any SPAM trigger words. Various Email Service Providers have blocked critical SPAM triggering terms. 

In your emails, don't include too many links. When you have too many links in your emails, the receiving server suspects phishing and sends the message back.

Maintain a text-to-HTML ratio of 60:40. Pure text emails are typically uninteresting, but rich images and beautified HTML emails are usually promotional. To obtain the optimum performance, maintain a mixed mixture of text and HTML.

Exclamation marks, CAPS, and BOLD should all be avoided. Content containing many characters in capitals or bold is spammy and should be avoided.

If you use the above suggestions in your email content, your emails will be less likely to be classified as spam, lowering the email bounce rate.

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Avoid spamming your material

6. Keep a consistent time interval between emails

Algorithms in all email service providers assume that no person can send numerous emails simultaneously. In an email campaign, there should always be some pause between two consecutive emails (sequence). When this happens, the algorithms interpret the behaviour as non-human, and your emails begin to bounce.

The recommended time interval between two emails is 90 seconds. You may utilize an email outreach platform like Saleshandy (sequence) for your email outreach campaign.

Before initiating the campaign, you may select a time difference between two successive emails (sequence).

Sending emails in this manner adds a personal touch and prevents them from being returned.

It's also critical to monitor your sender reputation score and follow best practices for delivering email campaigns (sequences). Several free programs, such as Sender Score, allow you to check your score.

Keep a consistent time interval between emails

7. Monitor your sender's reputation score

The sender's reputation score is a standardized number assigned to domains to monitor email activity. Email bounces, emails going to spam, and account banning are all symptoms of a poor sender reputation.

It's also critical to monitor your sender reputation score and follow best practices for delivering email campaigns (sequences). Several free programs, such as Sender Score, allow you to check your score.

8. Be constant in your emailing

Your email subscribers should always be engaged. The receiver server ensures the quality of the email discussion when there is a steady flow of messages between two accounts. Your account will be less prone to email bounces since the receiving server is informed of the email activity.

9. Refrain from using free sender domains

You are not permitted to verify your email account using a free email sender domain (e.g., @gmail.com, @outlook.com, etc.). While conducting an email campaign makes your account more infectious to spam filters, your emails will bounce (sequence).

To achieve the most remarkable results from email campaigns (sequences), utilize an authorized corporate domain.

10. Don't send more than once a day

Every email service provider restricts how many emails you may send. Your emails will bounce if you try to send more than your daily limit.

It's a good idea to keep track of how many emails you send daily and prepare appropriately. Your account may be permanently blocked if you often exceed your daily sending limit.

It's a good idea to check in with your email service provider frequently to keep track of your daily sending restrictions.

Final Words

Consistent email bounces may jeopardize the campaign's success. Email outreach takes much time, effort, and money for marketers. Following the tactics and preventative techniques outlined above will always provide you with the most significant outcomes in lowering your email bounce rate.

You should also utilize a cold emailing platform like Alore, which automates your email campaign(sequence) and prevents your emails from bouncing back, in addition to the recommended practices.

If you find this piece helpful in lowering your email bounce rate, please share it on social media.

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