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5 Best Cold Emailing Tools to Launch Successful Campaigns in 2023

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Published on
April 1, 2023

Email marketing has proven to be a highly effective method for businesses to reach out to existing and potential customers.

However, cold emailing is the way to go when reaching out to people with whom you have no prior relationship.

Compared to the manual sending of emails or via a contact form on a website, cold emailing is less intrusive and can result in a more personal connection with the recipient.

In this article, you will learn about the best cold emailing tools available on the market and how to use them to launch successful campaigns.

Cold Email Tool: Explained

In simple words, Cold emailing tools help automates sending cold emails. These tools can help businesses create and send personalized emails in bulk, track responses, and follow-ups, and manage their contact lists.

The tools use various techniques to personalize the email, such as mail merge, dynamic content, and A/B testing. Additionally, some tools use AI algorithms that analyze the recipients' behavior, allowing businesses to tailor their message to maximize response rates.

With the help of a cold email tool, you can easily build trust and prospect potential buyers for your products or services.

Why do you need a cold emailing tool? 


Sending individual cold emails can be a time-consuming task, especially if you have a large number of contacts. However, automating this process allows you to send hundreds or even thousands of personalized emails in minutes.

It saves time for other essential business tasks and helps you finish more quickly.


Personalization is key to effective cold emailing. By using automation, you can personalize your emails at scale.

Cold emailing tools use various techniques to personalize emails, such as mail merge to insert the recipient's name and other details, dynamically changing content to match the recipient's industry or job title, and A/B testing to optimize the message.

Increased Response Rates

Personalized emails have been proven to have higher open and response rates than generic ones. Using automation to personalize your emails increases the likelihood that recipients will read and respond.

Follow-up Management

Following up on cold emails is critical to maximizing response rates. However, manually tracking follow-ups and sending reminders can be challenging. By automating this process, cold emailing tools ensure no missed follow-ups and recipients receive timely reminders.

Analytics and Reporting

Cold emailing tools provide detailed analytics and reporting on your email campaigns, allowing you to track open and response rates, identify the best-performing messages, and make data-driven decisions to improve your campaign's effectiveness.

This data is also used to identify areas for improvement, such as subject line optimization, email content, and sending frequency.

5 Factors to consider before choosing cold email software

Size of the Contact List

One of the primary factors to consider when selecting a cold emailing tool is the size of your contact list. Some tools limit the number of contacts on your list or emails you can send monthly.

As such, selecting a tool that aligns with the size of your contact list and email marketing goals is important. Small businesses and startups can get by with a more basic tool, while larger businesses may need one that can handle more contacts and emails.

Level of Personalization

The level of personalization required is another important factor to consider when selecting a cold emailing tool. Some tools offer more customization options than others, allowing you to tailor your emails to the recipient's context.

For instance, some tools allow you to insert personalized information into the email, such as the recipient's name, company name, or industry. Personalized emails tend to be more effective than generic ones, so selecting a tool that allows for a high level of personalization is important.

Level of Automation

The level of automation required is another factor to consider when choosing a cold emailing tool. Some tools require less manual input and are hands-off, while others demand more set-up and ongoing maintenance. Businesses should select a tool that aligns with their level of automation needs.

For instance, a business that wants to send out a high volume of emails quickly may benefit from a more automated tool. In contrast, a business that wants a more personalized touch may benefit from a tool that requires more manual input.

Analytics and Reporting

Analytics and reporting are also important factors when selecting a cold emailing tool. These features allow businesses to track the effectiveness of their cold emails and make data-driven decisions.

Some tools offer basic analytics, such as open and click-through rates, while others provide more in-depth data, such as recipient behavior analysis, conversion tracking, and lead scoring.

Businesses should select a tool that aligns with their analytics and reporting needs to track their cold email campaigns' performance.

Integration with Other Tools

Integration with other tools is another important factor when selecting a cold emailing tool. Many businesses use multiple tools to manage their sales and marketing activities, and choosing a tool that can integrate with other software tools is essential.

For instance, a tool that can integrate with your CRM system can help you automate your sales and marketing activities and streamline your workflow.

Top 5 Best cold email tools

1. Alore CRM


Alore CRM is cloud-based customer relationship management software designed to help businesses manage their sales and marketing activities.

The software is one of the best cold email software to use, and it offers a range of features to help users streamline their workflows and automate their sales and marketing processes.

With Alore CRM, businesses can manage their leads, automate their email campaigns, and track their sales activities, among other things.

Key Features

  • Lead management
  • Email marketing
  • Pipeline management
  • Analytics
  • Integrations
  • Email Finder
  • Customer Intelligence
  • AI-powered sales assistant
  • Sales Intelligence


  • Comprehensive features for lead management, sales and marketing automation, and analytics.
  • The easy-to-use interface is simple to navigate.
  • Maintain relationships: Send out warm, personal cold emails in mass.
  • Time and money savings: With an AI-powered sales assistant, you can accomplish more with less effort and significantly increase efficiency.
  • Continuous success evaluation: Instantly see how your sales team is performing.
  • Reporting: Give investors a realistic image of your revenue by streamlining reporting.
  • Integration with a wide range of third-party tools.


  • I have encountered a drawback in this platform


Alore, CRM offers everything needed to run a sales team at scale. One of the greatest investments you can make for your business is Alore CRM.

It charges $49 per seat/month or $499 per seat/year to save 15% of your money.

2. Woodpecker

Woodpecker Screenshot

Woodpecker is cold email marketing software for B2B businesses that use personalized automated emails to reach prospective clients.

Woodpecker was created specifically for follow-ups and cold calling. Directly sending chilly emails is possible from Exchange, Office 365, and Gmail accounts.

Key Features

  • Email Sequences
  • Personalization
  • Email Tracking
  • Automated Follow-Ups
  • Email Scheduling
  • Integrations
  • Spam Testing


  • Easy to Use: Woodpecker has an intuitive interface that makes it easy for users to navigate and set up email campaigns.
  • Time-Saving: The software automates many manual tasks, such as personalization and follow-ups, saving users time and effort.
  • High Deliverability: It uses a warm-up feature to improve email delivery rate, ensuring that emails land in the recipient's inbox, not the spam folder.
  • Custom email templates: Users can customize their email templates, follow-up messages, and other campaign elements, allowing for more targeted and effective cold outreach campaigns.


  • Limited integrations: Although Woodpecker integrates with other software, the range of integrations is limited compared to other email outreach tools.
  • No A/B Testing: Woodpecker does not have an A/B testing feature, which can limit the ability to optimize email campaigns.


Woodpecker offers a variety of plans to fit the needs and budgets of different users. The plans range from a basic plan, priced at $40 per month, to a custom plan tailored to each user's individual needs.

Team Plan: The Team Plan starts at $40 per user monthly, billed annually.

Pro Plan: The Pro Plan starts at $50 per user monthly, billed annually.

Premium Plan: The Premium Plan starts at $80 per user per month, billed annually. 

Enterprise Plan: The Enterprise Plan is custom-priced and tailored to each customer's needs.

3. SmartReach

Smartreach screenshot

SmartReach is an all-in-one sales outreach and lead generation platform that enables users to send cold emails, automate follow-ups, and track their campaign progress.

The platform offers various features, such as A/B testing, email personalization, and contact list management, to streamline and optimize the user's email outreach efforts.

Key Features

  • Email Campaign Management
  • Email Personalization
  • Automated Follow-ups
  • A/B Testing
  • Contact List Management
  • Email Deliverability
  • Integrations


  • Easy to use: SmartReach is intuitive and easy to use, making it easy for users to get started with their email campaigns.
  • Saves time: The email automation and personalization features of SmartReach help users save time and increase productivity.
  • Customizable templates: SmartReach offers various templates to create professional-looking emails quickly.
  • SmartReach.io integrates with email service providers like G Suite, Outlook, Zoho, and Microsoft Exchange, enabling you to send emails from your email account.
  • Affordable pricing: SmartReach offers a range of pricing plans to suit different needs and budgets.


  • Limited integrations: SmartReach offers limited integrations with other tools, which can disadvantage some users.
  • Limited features in the basic Plan: The plan offers limited features compared to other email automation tools.
  • No free plan: SmartReach does not offer a free plan, which can disadvantage users looking for a cost-effective solution.


SmartReach offers a range of pricing plans to suit different needs and budgets. The plans are based on the number of emails sent per month, with additional features available on higher plans. The pricing is as follows:

Basic plan: $24/month for up to 2,500 emails/month

Growth Plan: $49/month for up to 10,000 emails/month

Pro Plan: $99/month for up to 50,000 emails/month

Enterprise Plan: Custom pricing for high-volume senders

4. UpLead

Uplead screenshot

UpLead is a B2B lead generation tool that offers access to over 46 million contacts and 50+ data points to help businesses find and target potential customers. It's a popular tool for sales teams, marketers, and recruiters who want to find highly targeted leads and prospects for their businesses.

Key Features

  • Contact Database
  • Email Verification
  • Prospect List Building
  • Integrations
  • Sales Intelligence
  • Real-Time Email Tracking
  • Team Collaboration


  • Huge Database: UpLead's database of over 46 million contacts is one of the largest in the industry, giving users a wide range of potential leads.
  • Verified Data: UpLead's contacts are verified in real-time, ensuring their accuracy and reliability.
  • Sales Intelligence: UpLead's sales intelligence tools provide valuable insights into target markets and competitors, helping users make more informed decisions.
  • CRM Integrations: UpLead integrates with a wide range of CRMs, making it easy for users to manage their leads and contacts.
  • Email Verification: UpLead's email verification tool helps users improve their email deliverability and reduce bounce rates.


  • UpLead's pricing plans is expensive, especially for smaller businesses.
  • User Interface: Some users find UpLead's user interface clunky and difficult to navigate, especially compared to lead generation tools.
  • Learning Curve: UpLead can take some time to get used to, and users may need to learn how to use its features effectively.


UpLead offers a range of pricing plans to suit different business needs:

Basic: $99 monthly for 170 credits (1 credit = 1 contact).

Plus: $199 per month for 420 credits.

Professional: $399 per month for 1,200 credits.

Enterprise: Custom pricing for businesses with high-volume needs.

5. Overloop

Overloop is a comprehensive sales engagement platform that enables sales teams to manage their sales communication and outreach processes more efficiently and effectively.

It offers a range of tools and features that help sales teams to automate their workflows, personalize their outreach, and analyze the performance of their campaigns.

Key Features

  • Email Campaign Management
  • Sales Automation
  • Lead Scoring
  • CRM Integration5
  • Analytics and Reporting
  • Personalized email campaigns
  • A/B Testing


  • Advanced automation and personalization features.
  • Robust analytics and reporting capabilities.
  • Easy-to-use interface and user-friendly dashboard.
  • Affordable pricing plans compared to other email marketing tools.


  • Limited customization options for email templates.
  • No built-in lead database, requiring users to have their leads or use a third-party database.
  • Limited integrations compared to other email marketing tools.


Overloop offers a 14-day free trial and has four pricing plans:

Basic plan: $49 per month, includes 5,000 emails per month, email campaigns, follow-ups, and basic reporting features.

Growth plan: $99 monthly, includes 15,000 emails, advanced reporting, and custom fields.

Pro plan: $249 monthly, includes 50,000 emails, phone support, and priority customer service.

Enterprise plan: Custom pricing includes unlimited emails, dedicated account management, and custom integrations.

Alore CRM: Marketer's choice

Alore CRM is a top cold email outreach tool that offers a range of benefits for businesses looking for a reliable and user-friendly customer relationship management platform. Here are six reasons why you should consider choosing Alore CRM:

Robust lead and opportunity management: Alore CRM's lead and opportunity management features are highly customizable, allowing businesses to track their sales pipeline and engage with leads at the right time with the right messaging.

Powerful email automation: Alore CRM offers a suite of email automation tools, including cold email outreach, drip campaigns, and personalized email templates, which can help businesses save time and boost their productivity.

AI-powered insights: Alore CRM generates insights and analytics on your sales performance, providing actionable data on your pipeline, leads, and customers.

Easy integration: Alore CRM integrates seamlessly with various third-party tools, including marketing automation platforms, social media channels, and data enrichment tools, making it easy to streamline your workflow.

User-friendly interface: Alore CRM is designed to be intuitive and easy to use, with drag-and-drop customization and simple navigation.

Scalable pricing: Alore CRM offers a range of pricing options, including a free trial, making it an affordable option for businesses of all sizes.

How Alore CRM helps with cold emails

Alore CRM offers a range of features to help businesses streamline their cold email outreach and improve their response rates. Here are six ways that Alore CRM can help with your cold email campaigns:

Automated list building

Alore CRM's data enrichment tools can help businesses build highly targeted email lists based on job titles, company size, and industry.

Personalized messaging

Alore CRM offers a range of customizable email templates, which can be personalized based on the recipient's interests, pain points, and other factors.

Automated follow-ups

Alore CRM's drip campaigns allow businesses to set up automated follow-up emails, ensuring that leads receive timely and relevant messages.

Smart sending


Alore CRM's email automation tools use AI to optimize the timing and frequency of your email sends, increasing the chances of your messages being opened and read.

Advanced tracking

Alore CRM's email tracking tools allow businesses to monitor their email performance in real-time, with insights on open rates, click-through rates, and reply rates.

Seamless integration 

Alore CRM integrates with various third-party tools, including email verification services, to ensure your cold email campaigns reach the right people.


Alore CRM is a top-rated emailing tool highly recommended for businesses of all sizes. Its features make it easy for businesses to manage and track email campaigns effectively.


Alore, CRM allows businesses to personalize email campaigns and increase conversion rates. The platform also provides businesses with real-time analytics to help them track their campaigns' progress and identify areas that need improvement.

With Alore CRM, businesses can easily create email templates and schedule their campaigns for optimal delivery times.

The platform's advanced automation capabilities ensure emails are delivered to the right people at the right time. The software also integrates with other popular business tools, such as Salesforce and HubSpot, to help businesses streamline their workflow.

One of the significant advantages of Alore CRM is its affordability. The platform's flexible pricing structure and businesses can choose a plan that best fits their needs and budget.

Additionally, Alore CRM offers a free trial period, allowing businesses to try the platform before committing to a paid plan.

Alore CRM is an excellent choice for businesses looking to enhance their email marketing campaigns. With its advanced features, flexible pricing structure, and user-friendly interface, Alore CRM provides businesses with the tools they need to succeed in today's competitive market. So what you are waiting for signup for Alore now for free or book a demo. 

What is Alore?

Email Warmer

Generate real engagement to Warm Up Your Email Address without any human intervention

Drip Campaigner

Send emails that generate new business opprotunities for you

Collaborative Inbox

Improve team performance & customer experience - manage multiple email addresses from one place