8 min read

What should you not do in a cold email?

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Published on
January 24, 2023

Cold emailing can be a powerful tool for businesses to reach out to potential customers, partners, or investors. However, it's important to approach it with care and consideration, as sending a poorly written or spammy cold email can do more harm than good.

Here are a few things to avoid when crafting your cold email:

Don't send a generic, impersonal email.

Your cold email should be tailored to the specific recipient and should show that you have done your research and understand their needs and interests.

Don't make false or exaggerated claims.

Honesty is always the best policy, especially when trying to build trust with someone you don't know.

Don't send a long, rambling email.

Keep your cold email concise and to the point, and focus on making a clear and compelling pitch.

Don't use a spammy subject line.

Your subject line should be specific, descriptive, and relevant to the recipient, not just a cheap trick to get them to open your email.

Don't use a vague or ambiguous call to action.

Make it clear what you want the recipient to do next, and provide them with the information and resources they need to take action.

Don't neglect your email signature.

Your signature should include your name, title, and contact information, and should be professional and polished.

Don't forget to proofread.

A cold email filled with typos and errors is unlikely to inspire confidence in the recipient.

Some other important things to remember: 

Don’t use Spammy keywords:

Avoid using words and phrases that are commonly associated with spam, such as "free," "make money fast," "limited-time offer," and "100% free." These can trigger spam filters and make your email more likely to be marked as spam.

Don't start without warming up your domain:

If you're using a new domain or email account to send cold emails, it's important to warm it up before sending a large volume of emails. This means sending a small number of emails initially and gradually increasing the volume over time. This helps to establish a good sending reputation and reduce the risk of your emails being marked as spam.

Don't use a free email with a generic domain:

While it may be tempting to use a free email service like Gmail to send cold emails, it can come across as unprofessional. Instead, consider using a more professional email address with a custom domain, such as john@yourcompany.com.

By avoiding these common pitfalls, you can increase the chances of your cold email being well-received and effective. With a little bit of effort and attention to detail, cold emailing can be a valuable tool for building connections and growing your business.

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