8 min read

What is The 3 Email Rule?

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Published on
January 26, 2023

The 3-email rule is a guideline that suggests that you should send no more than three emails in a series of follow-up emails before giving up and moving on. The idea behind the 3-email rule is that it allows you to follow up with a potential customer or client without being too persistent or annoying. It also helps you avoid wasting your time and energy on a lead that is not interested or not ready to engage with you.

While the 3-email rule is not hard and fast, it can be a helpful guideline to follow when sending follow-up emails. Here is an example of how you might follow the 3-email rule:

1st Email:

Initial email introducing yourself and your business, and explaining the value that you can offer to the recipient.

2nd Email:

Follow-up email reminding the recipient of your initial email and offering additional value or information.

3rd Email:

Final follow-up email thanking the recipient for their time and politely indicating that you will not be following up again.

It is important to note that the 3-email rule is not a one-size-fits-all solution, and you may need to adjust your follow-up strategy based on the specific needs and preferences of your target audience. However, following the 3-email rule can help you strike a balance between being persistent and being respectful of the recipient's time and attention.

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