How To's
8 min read

How Training Sales Management Team Increases Your Business Growth

Explore how training your sales management team can significantly enhance your business growth. Discover top 5 training programs for your sales team.
Written by
Published on
July 1, 2024

What is Sales Management Training?

What is Sales Management training?
What is Sales Management Training?

Sales management training is a specialized program designed to equip sales managers with the essential skills and knowledge necessary to effectively lead and enhance their sales teams.

Sales management training is particularly crucial for new sales managers who are transitioning from sales roles to management roles.

Effective, sales leadership and management training helps managers to become top sales performers and foster a thriving sales environment through strategic leadership and effective sales management role practices.

Why is Sales Management Training Important?

Sales management training is crucial because it directly impacts the effectiveness of a sales manager role, team and the broader success of a business.

New sales managers often face unique challenges such as sales pipeline management, coaching, and sales strategy, which can be effectively addressed through targeted training. Below are the key reasons:

1. Increases Sales

  • Data: According to a study by the Sales Management Association, organizations that invested in comprehensive sales management training saw an average increase in sales of 15%.
  • Impact: Effective training sharpens new sales managers’ abilities to close deals more efficiently, enhancing their sales tactics and negotiation skills. Effective sales management training includes ongoing reinforcement and post-training support to ensure lasting behavioral change.

2. Helps with Problem-Solving

Challenges: Common issues for sales manager include not meeting sales targets and managing team conflicts. New sales managers often struggle with these challenges, and training provides them with the necessary strategies to overcome them.

Solutions: Sales management training and coaching provides managers with effective conflict resolution and target-setting strategies, improving their ability to handle challenges efficiently.

3. Builds a Stronger Business

  • Long-term Impact: Well-trained sales managers contribute to building a robust and effective sales force. New sales managers, when properly trained, can significantly contribute to building a robust and effective sales force.
  • Business Growth: For instance, a McKinsey report highlights that companies with strong sales training programs achieve up to 30% higher growth in revenue compared to their competitors.

4. Encourages Personal Growth

Development: The training emphasizes building critical leadership skills, including decision-making and strategic planning. New sales managers benefit from training that emphasizes building critical leadership skills, aiding in their personal development and career progression.

Advantages: These skills are invaluable, aiding managers in their personal development and career progression.

Top 5 Training Programs For Sales Management

1. RAIN Sales Management Training

1. RAIN Sales Management Training
RAIN Sales Management Training

RAIN Sales Management Training is a comprehensive sales coaching program aimed at transforming sales managers into effective sales leaders everywhere. It's recognized for its practical coaching approach to real-world sales challenges.

Program Details:

  • Duration: The training spans over a 3-month period with both synchronous and asynchronous sessions.
  • Price: Typically, the program costs around $2,500 per participant, which includes all course materials and access to online resources.
  • Mode of Learning: RAIN offers a hybrid learning environment which includes online webinars, in-person workshops, and interactive group sessions.
  • Accessibility: Suitable for global participants with sessions scheduled to accommodate multiple time zones.

Why Choose RAIN?

  • Hands-on Approach: This program focuses on real-life scenarios to prepare you for daily challenges in sales management.
  • Results-Driven: RAIN's methods are backed by data, shown to improve sales outcomes and team performance significantly.

Key Learnings from RAIN:

  • Leadership Development: Enhances your ability to inspire and lead a motivated sales team.
  • Skill Enhancement: Sharpens your coaching skills to elevate your team's sales techniques.
  • Performance Management: Teaches effective strategies for enhancing team productivity and meeting sales targets.

2. Kellogg's Ultimate Sales Mastery Toolkit

Kellogg's Ultimate Sales Mastery Toolkit
Kellogg's Ultimate Sales Mastery Toolkit

Kellogg's Ultimate Sales Mastery Toolkit is a comprehensive sales training program designed to elevate the skills of all sales professionals and managers. It's crafted by experts at the Kellogg School of Management, one of the top business schools globally.

Program Details:

  • Duration: This is a 6-week course with flexible online sessions.
  • Price: The cost is approximately $3,200, which includes all digital learning materials and access to interactive forums.
  • Mode of Learning: It combines online lectures with interactive sessions and group discussions.
  • Accessibility: Accessible globally, with options to join sessions from anywhere in the world.

Why Should You Choose This Toolkit?

  • World-Class Curriculum: This program is designed by experts at the Kellogg School of Management, one of the best business schools in the world.
  • Proven Techniques: You'll learn methods that top sales managers use to increase their team's performance.

What Will You Learn?

  • Building Strong Teams: How to assemble and nurture a high-performing sales team.
  • Effective Strategies: Master the art of creating strategies that really work to increase sales.
  • Leadership Excellence: Improve your leadership skills to lead your team with confidence and wisdom.

3. HubSpot Sales Management Certification

HubSpot Sales Management Certification
HubSpot Sales Management Certification

The HubSpot Sales Management Certification is a program that teaches sales managers how to lead their teams to achieve amazing sales results.

Program Details:

  • Duration: The certification course can be completed in about 3 weeks if you study a few hours each week.
  • Price: It's totally free! This makes it a great choice for anyone looking to boost their skills without spending money.
  • Mode of Learning: It's all online, so you can learn from anywhere—your home, a café, or even on the go.
  • Accessibility: As long as you have internet, you can access this program from anywhere in the world.

Why is HubSpot Certification Awesome?

  • Comprehensive Learning: This program covers everything from the basics to advanced strategies in sales management.
  • Trusted by Experts: HubSpot is a big name in the sales and marketing world, and their training is respected by businesses all over the planet.

What Skills Will You Gain?

  • Effective Leadership: Learn how to motivate your sales team and inspire them to reach their goals.
  • Smart Sales Tactics: Discover the secrets to crafting sales strategies that really work.
  • Performance Management: Get tools to help your team improve their sales performance consistently.

4. LinkedIn Learning Sales Management Training

LinkedIn Learning Sales Management Training
LinkedIn Learning Sales Management Training

LinkedIn Learning Sales Management Training is a program that helps sales managers improve their skills. It's sales coaching and other sales management courses show you how to lead your sales team better.

Program Details:

  • Duration: Courses range from one hour to several hours, and you can complete them at your own pace.
  • Price: You can access all courses with a LinkedIn Learning subscription, which costs about $29.99 per month or $239.88 if you pay for a year in advance.
  • Mode of Learning: It’s all online. You can watch videos, do exercises, and even take quizzes to test your knowledge.
  • Accessibility: As long as you have an internet connection, you can learn from anywhere in the world.

Why Pick LinkedIn Learning?

  • Variety of Courses: LinkedIn Learning offers many courses on different topics, so you can choose what you really need to learn.
  • Learn from Experts: The trainers are experienced sales leaders who know what it takes to succeed.

Skills You Will Gain:

  • Team Leadership: Learn how to lead and inspire your team to do their best.
  • Sales Strategy: Discover new ways to improve your sales techniques and hit your targets.
  • Enhanced Performance: Get tips on how to help your team perform better and sell more.

5. Seismic Learning and Coaching Software

Seismic Learning and Coaching Software
Seismic Learning and Coaching Software

Seismic Learning and Coaching Software is a digital tool designed to help all sales leaders, managers and their teams improve their skills and performance.

Program Details:

  • Duration: You can use Seismic at your own pace. Spend a few hours each week or engage in more intensive sessions.
  • Price: The cost varies based on your team size and needed features. Contact Seismic for a detailed quote.
  • Mode of Learning: The program is entirely online. You can access it from your computer, tablet, or phone.
  • Accessibility: Seismic can be used anywhere with an internet connection, making it very flexible.

Why Choose Seismic?

  • Personalized Learning: Seismic tailors lessons to what you need to learn, making sure you get the most out of your training.
  • Interactive Tools: The software includes videos, quizzes, and interactive sessions that keep learning engaging and effective.

Skills You Will Gain:

  • Sales Performance: Learn techniques to improve your sales team's performance and help them sell more.
  • Leadership Skills: Discover strategies to become a better leader and inspire your team.
  • Sales Management: Get practical tips on how to manage your sales team more efficiently.

Benefits of Sales Management Training Programs

Benefits of Sales Management Training Programs
Benefits of Sales Management Training Programs

1. Enhanced Sales Skills

Sales and sales management courses and training can enhance your sales time management skills. Here’s how:

  • Practical Techniques: You learn new sales techniques that really work. For example, role-playing exercises can help you practice closing deals.
  • Product Knowledge: You get to know your product inside and out. This helps you explain it better to customers, making it easier to sell.
  • Customer Interaction: Training teaches you how to talk to customers in a way that makes them want to buy from you. This can lead to more sales.

Example: A sales manager named Sarah used her training to teach her entire team better sales techniques. Her team’s sales increased by 20% in just three months!

2. Improved Leadership Abilities

Sales managers also learn leadership skills and proven strategies that help them guide their teams to sales growth. Here’s why it matters to sales manager:

  • Motivating Teams: You learn how to motivate your sales team to do their best. Happy and motivated teams often sell more.
  • Effective Communication: Training helps you communicate better with your team. Good communication means fewer misunderstandings and more success.
  • Problem-Solving Skills: You get better at solving problems that might come up. This helps keep your team running smoothly.

Example: John, a sales manager, improved his sales leadership skills through training. He had exceptional sales team meetings, learned to motivate his team, and their sales performance improved by 30%.

3. Increased Sales Performance

Training programs can directly improve your sales performance. Here’s how:

  • Setting Goals: You learn how to set clear sales goals for your team. Clear goals help everyone know what they are working towards.
  • Tracking Progress: Training teaches you how to track your team’s progress. This helps you see what’s working and what needs to change.
  • Using Data: You learn to use data to make better sales decisions. Data can show you trends and help you focus on what works best.

Example: After attending a sales management training program, Lisa started setting better goals and tracking her entire team’s progress. This led to her personal goals and a 25% increase in sales performance.

4. Better Management of Sales Teams

Sales management training helps you manage your sales team more effectively. Here’s why it’s important:

  • Organizing Tasks: You learn how to organize tasks and make sure everyone knows what to do. This helps the team work better together.
  • Handling Challenges: Training teaches you how to handle challenges that come up. This keeps the team on track even when things get tough.
  • Building a Strong Team: You learn how to build a strong, high-performing sales team. This leads to better sales results for the whole company.

5. Enhanced Analytical Skills

Sales management training programs help sales managers develop strong analytical skills. Here's why this is important:

  • Data Interpretation: You learn how to read and understand sales data. This helps you make better decisions based on facts.
  • Identifying Trends: Training teaches you to spot sales trends. Knowing these trends helps you adjust your strategies for better results.
  • Problem-Solving: With good analytical skills, you can quickly identify and solve problems that affect sales performance.

6. Effective Strategy Formulation

Training programs teach you how to create effective sales strategies. Here's how it helps:

  • Goal Setting: Learn to set clear and achievable sales goals for your team. Clear goals guide your team's efforts.
  • Resource Allocation: Training helps you decide how to best use your team's time and resources.
  • Performance Measurement: You learn how to measure your team’s performance. This helps you see what's working and what needs improvement.

7. Standardization of Sales Processes

Sales management training programs help standardize sales processes. This means everyone follows the same steps to make sales. Here's why it's important:

  • Consistency: Standard processes ensure all team members follow the same steps. This leads to consistent results.
  • Efficiency: Standardized processes make training new sales reps easier. Everyone knows what to do, so they can start selling faster.
  • Quality Control: Consistent processes ensure high-quality interactions with customers.

8. Networking Opportunities

Sales management and training courses often offer networking opportunities. Here’s why networking is beneficial:

  • Learning from Others: You meet other sales managers and share experiences. Learning from others’ successes and challenges helps you grow.
  • Building Relationships: Networking helps you build relationships with industry professionals. These connections can provide support and advice.
  • Finding New Opportunities: Networking can lead to new business opportunities and partnerships.

How to Measure the Impact of Sales Management Training Programs

How to Measure the Impact of Sales Management Training Programs
How to Measure the Impact of Sales Management Training Programs

1. Define Clear Objectives and KPIs

Start your pipeline management interviewing and hiring process by setting clear goals for your training sales management program. Objectives tell you what you want to achieve in sales process.

Key Performance Indicators (KPIs): KPIs help you measure success. For example, you might track the number of new skills learned or the increase in sales performance.

Specific Goals: Set specific goals, like increasing sales by 20% or improving customer retention by 10%.

2. Evaluate Changes in Sales Performance

Check if the training has improved your sales performance. This shows if your training sales management is working.

Sales Metrics: Track sales metrics like total sales, sales targets met, and new deals closed.

Comparing Data: Compare sales performance before and after the training. Look for improvements.

3. Assess Behavioral Changes

Look at how the behavior of salespeople, managers, sales machine and their teams has changed.

Observation: Observe if managers are using new skills learned from the training programs.

Feedback: Get feedback from team members about their managers’ performance.

4. Customer Feedback and Retention

Customer feedback and retention rates of best sales managers can tell you a lot about the impact of your sales management and a good training program.

Surveys: Use customer surveys to gather feedback on their experience with your sales team.

Retention Rates: Track how many customers return to buy more. Higher retention rates can show sales growth and indicate successful sales forecasting and training.

5. Financial Metrics and ROI

Check the financial return on investment (ROI) of your sales management training courses and programs.

Cost vs. Benefit: Compare the cost of training with the financial benefits gained from improved sales.

Profit Margins: Look at how profit margins have changed after the training.


Training sales management is crucial for your company goals and sales team's success. It helps improve sales performance, leadership skills, and overall sales management modules.

By using sales reps and investing in sales management training programs, you can ensure that your sales managers are well-equipped to have sales reps lead their sales teams effectively.

This leads to better sales results and business growth. Keep focusing on continuous training and development for your sales organization to stay ahead in your own sales process and meeting the competitive market.

What is Alore?

Email Warmer

Generate real engagement to Warm Up Your Email Address without any human intervention

Drip Campaigner

Send emails that generate new business opprotunities for you

Collaborative Inbox

Improve team performance & customer experience - manage multiple email addresses from one place