The 6 Amazing New Landing Page Trends

In this blog, I had you let you know that I have discovered new landing page trends that have the potential to bring customers and leads through to your sales funnel.

But first, what is the value of the landing page.

A landing page is much more than just a place to get information about a product or service. It's the secret weapon your company needs to master to strike fear into the hearts of your clients and compel them to buy from you.

A landing page is the culmination of your brand's development and your entire business, and it must be visually appealing while also striking the right tone.

Here is your one-stop-shop for landing page trends for 2021. But first, let's go over some fundamentals.

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What Exactly Is a Landing Page?

Simply put, a landing page is a webpage that any customer can "land" on. It is a standalone page in the context of marketing and typically serves a single purpose.

It is regarded as the next step for a prospect, to convert a visitor

A landing page is a type of "click-through" that leads to another page, such as your website. It could also be based on lead generation.

The website homepage, click-through landing page, sales page, squeeze page, slash page, and viral landing page are all examples of landing page categories.

A landing page is any web page that serves as a "door" to your website, and you must use them effectively by combining a variety of techniques.

Conversion Rates in Relation to Other Metrics

The conversion rate is calculated by dividing the number of conversions by the number of visitors. For example, if a website receives 1000 visitors in a month and 50 sales are made out of these 1000 visitors, the conversion rate is 5%.

Understanding the percentage of your users who buy your product will give you insight into how to move your website or business forward.

When compared to other metrics, it is critical to remember that conversion rates are not the be-all and end-all.

Other analytics metrics that we may need to incorporate to gain a better understanding include the following:

Average time spent on the page: This is the average amount of time users spend on your website. Sessions. This is the number of people who have visited your website.

Rates of entry and exit: They track not only the locations that provide access to your website, such as your homepage but also how many visitors leave your website from specific pages.

Time to Interactive (TTI): This measures the time a page takes before a user can interact.

Landing Page Trends For 2022

1. A More Visible Call-To-Action

A Call To Action is the part of your advertisement that instructs your audience on what they should do after clicking on your ad. The most basic example would be "click here right now!"

The more information you can provide your customers with through your CTA, the better. The intention is to empower your customer by imploring visitors to take action, converting them from a visitor to a customer.

It is now common in all forms of advertising, owing to the fact that a CTA is an excellent way to conclude any type of promotion.

They can be found at the bottom of a blog post or at the end of a YouTube video, where the presenter asks viewers to like and subscribe.

A CTA is a great way to end a landing page, but putting a block of text at the end of a long piece of copy is boring and uninspiring.

Using design and making your CTA eye-catching will make it stand out instead of blending it into the webpage. You can make it stand out by including some of the following elements:

They are typically found at the bottom of a blog post or at the end of a YouTube video, where the presenter requests that viewers like and subscribe.

A CTA is an excellent way to conclude a landing page, but putting a block of text at the end of a long piece of copy is dull and uninspiring.

Using design and making your CTA eye-catching will help it stand out rather than blend in with the rest of the page. Include some of the following elements to make it stand out:

Make the CTA correspond to the ad or link. Customers who are served with an ad or click on a backlink will have a higher conversion rate because they have a strong intent match.

Using copy that corresponds to the ad or marketing material ensures that users know they are in the right place, and this consistency of message evokes feelings of trust, which is critical in a cold audience.

Create a separate mobile landing page that matches the website's speed. It is critical to ensure a fast website because users are likely to click away.

One in every four visitors will abandon a website that takes more than four seconds to load.

In addition, a one-second delay in your website loading reduces customer satisfaction by 16%. It is critical to ensure that your page load times are low and that your website is mobile-friendly.

2. Organic Intent

Increasing organic intent requires a combination of factors, not just one. Search Engine Optimization is critical, and how your webpage is optimized has a significant impact on how it ranks.

On-page SEO refers to the general practice of optimizing a single webpage in order to generate more relevant traffic and rank higher. On-page refers to both the HTML source code and the content of a webpage.

How do you improve your on-page SEO?

Investigate the competition.

Consider your competitors when creating an SEO-friendly landing page. It is critical to generate the right traffic, and determining your keywords is an important practice that ensures you rank for the relevant topics.

However, looking at your competitors and the keywords they use is one way to cut this time in half.

Remember that staying true to your core idea is more important than copying approaches that are undetected by other landing pages.

If you become distracted by keywords and pepper your website with variations of long-tail keywords that will rank, you will move up the search engine results page, but you will invariably target searches that do not want your product.

Avoid using long blocks of text.

While we often hear that search engines prefer
long content over short content, this can contradict our beliefs about creating great landing pages.

The importance of well-researched content is important for ranking, but using small amounts of text will still produce good results in search engine rankings, as long as the webpage has enough backlinks.

3. Custom illustrations

You can add animations and use illustration software to add dimension to a landing page to make it more visually appealing.

These illustrations should be consistent with your existing design system and can be used on social media content, e-commerce packaging, letterheads, and business cards.

Incorporating a design concept with a clear visual hierarchy is not only visually appealing but can also increase customer engagement.

Add to this the fact that interaction is a key component in enticing customers to click on your landing page. The better the analytics, the higher the likelihood of scoring leads.

Having more analytics allows you to gain a better understanding of your customer and their specific intent.

For example, you can learn more about a customer by looking at the number of hover events, the number of people who click on a specific product, and the length of time they watch a video.

Content engagement is critical for retargeting and remarketing. People are more likely to convert if they have interacted with your products.

Consider using personalized images on your landing pages; according to one study, using personalized images around a website's CTA more than doubled conversions.

4. Retro Themes

Incorporating themes from the past is another way to make your website look professional while also standing out.

Call it "retro" or "vintage," but for eye-catching visuals, you can incorporate different typographic styles to alter brand perception.

Headings with old-school typography can make for eye-catching contrast, especially if you use new fonts for the main body of the text.

To give your content a vintage look, draw inspiration from classic typography fonts like Baskerville, Rockwell, and Futura.

You can also compare this to modern typefaces like Dosis (which has a sci-fi quality) or Playfair Display, which is a very elegant typeface.

Off-white textures and colors can also be used. Paper-like sensations elevate the website's appearance beyond that of a digital storefront.

When it comes to harkening back to more retro approaches, using muted or dull colors that evoke the 1950s and 1960s advertising is a fantastic way to do something different while also triggering nostalgia.

There are numerous aspects of vintage advertising that capitalize on the power of nostalgia and memory, and your landing page can benefit from them.

Bringing back the old and combining it with the new can help you make the most of your landing page.

Oversized typography is another thing to think about. One of the most popular landing page trends right now is large typography.

Using large typefaces adds drama to a webpage and instantly grabs attention. And sending these messages in a "loud" manner with crisp graphics can instantly add that "wow factor."

Oversized custom typography is an extremely artistic setup, and its volume and style can substitute for actual illustrations.

It is a very simple way to replace animations and illustrations, particularly when a company does not have the budget to invest in a work of art.

5. Full Page Lightboxes And Email Invites

From Malevich's "Black Square" to David Bowie's "The Next Day," the simple square has been striking in popular art and culture for some time, and it is currently a very popular component of landing page designs.

It's a very familiar scene; a pop-up that appears in the center of our screen can be annoying, but lightbox pop-ups can be a fantastic way to notify users about promotions and collect customers' email addresses.

Let us not forget that automated email marketing is still an important component in driving traffic to your website.

Email is still the most important marketing strategy for acquiring new customers, even more so than social media.

And, because email marketing is a low-cost, customizable, and measurable component, using a full-page lightbox is an excellent way to capture the attention of potential customers while also utilizing this pillar of marketing tactics.

6. Flat Neomorphism And Depth

Neomorphism is a very popular landing page design trend right now. It combines the words "new" and "skeuomorphism," a modern iteration of what is known as "skeuomorphism."

In essence, it is a minimalist approach to designing a website with a soft, almost plastic appearance. This visual style combines a soft extruded plastic look with subtle 3D styling, and it is a popular way to add depth to your website.

We must keep in mind that a well-designed landing page will elicit an emotional response from the customer. Motivating a customer to buy a product is based on some basic, yet critical, human emotions.

The wealth or status of the products, as well as providing peace of mind and pleasure to a customer, will translate to providing your customers with something meaningful.

Conclusion

The design of a landing page is not about one approach, whether it is about changing your approach to the layout of the webpage, making the most of SEO, or going back to basics.

It is a team effort that requires the designer to work hard to innovate, take risks, and keep an ear to the ground for current trends.