8 min read

Is it OK to cold email people?

Written by
Published on
April 3, 2023

Cold emailing, or sending unsolicited emails to individuals or businesses that you have no prior relationship with, can be a useful and effective way to generate leads and build relationships with potential customers, partners, or clients. However, it's essential to approach cold emailing with care and consideration, as it can also be perceived as spammy or unprofessional if not done correctly.

There are a few key things to consider when deciding whether or not to cold email:

The purpose of the email:

Ensure your email serves a clear and relevant purpose for the recipient. Don't send an email just to promote your product or service without offering any value to the recipient.

The recipient:

Consider whether the recipient is someone who would be interested in what you have to offer. Don't send a cold email to someone who isn't likely to be interested or who wouldn't benefit from your product or service.


Please make an effort to personalize your email by including the recipient's name, referencing something specific about their business or interests, or addressing a specific need or problem that you can help them solve. A generic, mass-produced email is much less likely to be successful than one that feels tailored to the recipient.


Don't send multiple cold emails to the same recipient. If they don't respond to your first email, it's probably best to move on and focus on other leads.

Overall, cold emailing can be a useful and effective tool, but it's important to approach it with care and consideration to avoid being perceived as spammy or unprofessional. By following best practices, such as offering value, personalizing your emails, and respecting the recipient's time and interests, you can build genuine and meaningful relationships through cold emailing.

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