Is It Better To Cold Call Or Cold Email First?

Whether it is better to cold call or email first depends on several factors, including your industry, target audience, and the specific goals of your outreach. In some cases, a hybrid strategy of first cold emailing and then cold calling may be effective.

Here are a few things to consider when deciding whether to cold call or email first:

The nature of your product or service:

Some products or services are better suited to cold calling, while others may be more effective through email. For example, if you are selling a complex or high-priced product, cold calling may be more effective because it allows you to explain the features and benefits of the product in more detail. On the other hand, if you are promoting a lower-priced or simpler product, email may be more effective because it allows the recipient to consider your offer at their own pace.

The preferences of your target audience:

It is important to consider the preferences of your target audience when deciding whether to cold call or email first. Some people may prefer to receive information about products or services through email, while others may prefer to be contacted by phone.

The goals of your outreach:

The specific goals of your outreach will also influence whether it is better to cold call or email first. If you are looking to schedule a meeting or follow up on an initial contact, cold calling may be more effective because it allows you to speak with the recipient directly. On the other hand, if you are simply looking to introduce your company or product and provide more information, email may be more appropriate.

Overall, a hybrid strategy of first cold emailing and then cold calling may be effective in certain situations. By considering the specific needs and preferences of your target audience and the goals of your outreach, you can determine which method is most appropriate for your needs.