How to Personalize Ringless Voicemail Marketing

Ringless voicemail is the latest marketing tactic businesses use. It's basically what it says on the tin: a voicemail that enters someone's inbox without making their phone ring.

This non-intrusive communication tool has become increasingly popular, especially as more people grow tired of robocalls and invasive marketing tactics. Ringless voicemail respects both visibility and someone's time.

However, people can smell a mass-produced pitch from a mile away. For ringless voicemail marketing to actually work, you need to personalize each message to each specific person.

Know Your Audience

No matter how clever a voice message sounds, it won't mean much if it doesn't speak to the right person. That's why the first step to personalized ringless voicemail marketing is segmentation. Split your target audience into smaller groups based on demographics, buying behavior, or previous interactions for stronger messaging.

CRM systems, Google Analytics, or customer surveys can help you identify these groups. Age, location, and purchase history also determine what someone prioritizes. Group customers by these traits, then build different messages for each group.

For instance, a new customer might like a message about product care tips or a loyalty discount. Someone who visited a product page previously may enjoy a limited-time offer. Drop Cowboy ringless voicemail software and similar tools let you create messages for these purposes. Some options even use Mimic AI, copying your voice to produce personalized messages for each customer quickly.

Craft a Personalized Script

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Once you've sorted out the audience segments, start writing the script. You must make it feel as human as possible. Dropping the recipient's name into the message is a good start. Mentioning something specific, like a product they browsed or a service they asked about, makes the message extra personal.

The tone matters, too. Avoid jargon and sounding overly rehearsed. Most people prefer listening to a real person, even an AI voice that sounds like one. A warm, conversational tone will always trump something stiff and formal. One study showed that advertising using AI and human voices has similar effects if listeners aren't paying too much attention. Over half of the listeners don't even realize they're hearing ads read by AI voices. (1)

The content of the message must also be relevant. If a customer just looked at one specific product type, don't talk about something completely different. Offer a discount, suggest a helpful blog, or share a limited restock alert. Voicemail messages should align with customer interests as much as possible.

Close your voice message with a clear call to action (CTA), but keep it low-pressure. Instead of 'Buy now,' try something like 'Check it out if you're still interested.' The message should feel less like a sales pitch and more like a gentle nudge.

Use Dynamic Voice Content

With the help of a ringless voicemail system, you can create personalized messages with custom details into a pre-recorded voicemail. Your marketing voicemails may include a customer's name, a product they viewed, or a service location.

Consider it as a mail merge, but for audio. You'll make one master recording, and the system fills in the blanks with the right details for each listener. The result feels more tailored, even if it was largely automated.

This tech makes it easier to improve personalization without losing that human touch. Just make sure the transitions sound natural and that the variables are accurate.

Timing and Frequency Personalization

Ringless voicemail marketing messages dropping into someone's voicemail inbox at the wrong time could fall flat. Consider observing marketing email data to know which times have the best listening rates. One survey reported that the highest engagement for emails was between nine in the morning and three in the afternoon. (2)

Time zones are also critical to remember. What works for a customer in North America might not work for one in Europe or Asia. Some platforms allow scheduling based on local time, which helps increase the chances of customers hearing your messages.

Also, consider recent activity. If a customer just visited a site or abandoned their cart, a timely message about that moment can feel more relevant. For example: 'Saw you were checking out that running gear. Need help picking a size?'

Lastly, don't overdo it. Bombarding someone with voicemails can make them lose trust in your brand quickly. Space them out, and monitor engagement before sending the next one.

A/B Testing and Data-Driven Improvements

When personalizing your ringless voicemail marketing message, don't rely on guesses. A thriving business finds success through in-depth research and comprehensive tests.

A/B tests on voicemail campaigns, in particular, can help you identify what's really working. Research has shown that A/B testing, specifically for landing pages, generates 30% to 40% more leads for B2B websites. Try sending two different versions of the same message to similar segments. See which gets more web visits or conversions and better response rates. (3)

Variables you should test include tone, message length, call to action phrasing, and level of detail. Even small tweaks can make your voicemail messages more effective.

Once you retrieve relevant data, apply it to your voicemail marketing efforts. You'll start to see patterns over time. For example, customers under 30 may respond better to casual language, or those who purchased recently might engage more when offered loyalty rewards.

Personalize Based on Customer Journey Stage

Another smart way to personalize ringless voicemail messages is to align them with where the listener is in the buying process.

The voicemail can be an introduction for people who've never interacted with your brand. It'll highlight your product's selling points and offer a link for more information. For someone in the mid-funnel, reference a previous download or webinar to continue the conversation.

At the bottom of the funnel, focus on closing the deal. A message like 'Those boots you liked are 10% off for the next 48 hours' can be the final nudge. After the sale, change up your messages appropriately. Send a thank-you note, ask how the product's doing, or suggest a service upgrade.

Understanding the customer's journey helps avoid mismatched ringless voicemail drops. Nobody wants a 'Get to know us!' voicemail after they've already made a purchase.

Final Thoughts

Personalizing ringless voicemail marketing messages involves a deep understanding of your target audience and a great script backed by data. Timing is another crucial aspect to remember. When you apply the right factors, you may achieve campaign success and better customer satisfaction.

Working with a trusted ringless voicemail provider can create effective, pre-recorded messages. A balance of tech and human insight helps turn voicemails from irritating to more welcomed by customers.

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