How Many Cold Emails Should I Send In a Day?

There is no one-size-fits-all answer to this question, as the number of cold emails you should send per day will depend on a variety of factors, such as your overall marketing strategy, the size of your email list, and the nature of your product or service.

In general, it is a good idea to start with a smaller number of cold emails and gradually increase the volume over time as you learn what works and what doesn't.

This can help you avoid overwhelming your recipients with too many emails and can help you refine your approach as you gain more experience.

It's also important to keep in mind that quality is more important than quantity when it comes to cold emailing.

It's generally better to focus on sending a smaller number of well-written and relevant emails than a large number of poorly written or spammy emails.

It's important to be aware of the rate limits imposed by email providers when sending cold emails, as exceeding these limits can result in your emails being blocked or marked as spam.

Here is some information on the rate limits for three popular email providers:

Google Workspace:

Google Workspace (formerly known as Google Business Suite) imposes rate limits on the number of emails that can be sent from a single account within a specific time period. For example, the rate limit for sending emails from a Gmail account is 1500 recipients per day. This limit applies to the total number of recipients across all recipients, including the To, CC, and BCC fields.

Microsoft Outlook 365:

Outlook 365 also imposes rate limits on the number of emails that can be sent from a single account within a specific time period. The exact rate limits for Outlook 365 vary depending on the specific plan and the type of email being sent (e.g., messages sent to external recipients or within an organization). In general, Outlook 365 imposes limits of 10,000 recipients per day for emails sent to external recipients and 30,000 recipients per day for emails sent within an organization.

Zoho Mail:

Zoho Mail also imposes rate limits on the number of emails that can be sent from a single account within a specific time period. The exact rate limits for Zoho Mail vary depending on the specific plan and the type of email being sent (e.g., messages sent to external recipients or within an organization). In general, Zoho Mail imposes limits of 1,000 recipients per day for emails sent to external recipients and 2,000 recipients per day for emails sent within an organization.