How to Build Leads That Convert: 10 Unique Strategies Across Multiple Channels for Your Business

Building leads that convert is important for any business looking to grow its customer base and increase sales. But what exactly does "building leads" mean? Essentially, it involves identifying potential customers and nurturing them through various stages until they are ready to make a purchase. 

By leveraging unique strategies across multiple channels, businesses can effectively attract and engage a diverse audience, maximizing their market reach and conversion opportunities.

Using multiple channels to build leads offers significant benefits. It allows you to connect with potential customers in different environments, tailoring your approach to suit their preferences and behaviors. 

For example, while email marketing might appeal to one segment of your audience, social media campaigns could engage another more effectively. This multi-channel strategy not only increases your visibility but also enhances the customer experience by providing multiple touchpoints for interaction.

Statistics underscore the effectiveness of this approach: businesses using multi-channel marketing see up to a 300% improvement in lead generation compared to those using single-channel campaigns. Moreover, companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects.

10 Strategies to Build Leads That Convert Across Different Channels

Here are 14 unique ways to build leads for your business, designed to cover various strategies across different channels:

1. Leverage Interactive Content

Interactive content is a powerful tool to engage potential leads by encouraging active participation rather than passive consumption.

• Quizzes and Polls: Engaging users with quizzes and polls can increase time spent on your site, providing more opportunities to capture lead information. Interactive content has been shown to double conversion rates compared to more static content types.
• Interactive Videos: These can include clickable links or forms embedded directly into the video, enabling immediate lead capture while the viewer is engaged with the content.
• Infographics: Dynamic infographics that allow users to input preferences to receive customized data can be an excellent tool for capturing relevant lead details.

2. Implement Chatbots

Chatbots can simulate a conversation with users on your website, providing a dynamic way to generate leads 24/7.

• Instant Engagement: Chatbots engage visitors the moment they land on your page, improving interaction rates and keeping potential leads on-site longer.
• Lead Qualification: By asking pre-determined questions, chatbots can quickly assess whether a visitor fits your target audience profile, efficiently qualifying leads without human intervention.
• Data Collection: Modern chatbots can seamlessly collect data from interactions and integrate it into your CRM system, allowing for personalized follow-up communications.

3. Utilize LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are specifically designed to help businesses collect quality leads through pre-filled forms attached to ads on LinkedIn.

• High Conversion Rates: These forms typically see higher conversion rates because they're pre-filled with LinkedIn profile data, making it easy for users to submit their information.
• Precise Targeting: With LinkedIn's detailed targeting options, you can reach professionals based on job titles, functions, industries, and more, ensuring that your ads are seen by those most likely to be interested in your offerings.
• Seamless Integration: The data collected through these forms can be automatically synced with many CRM systems, facilitating immediate follow-up and ongoing lead nurturing.

4. Offer Free Trials or Samples

Providing free trials or samples is a time-tested method to attract interest and build trust, increasing the likelihood of converting prospects into paying customers.

• Risk-Free Testing: Free trials allow potential customers to experience your product or service without any financial commitment, reducing their perceived risk and building confidence in your offering.
• Increased Engagement: Trials or samples encourage users to engage directly with your product, which can lead to higher conversion rates compared to leads who haven't used the product. Studies have shown that free trials can increase conversion by over 25%.
• Data Collection Opportunity: During the sign-up process for a free trial or sample, you can gather valuable information that can be used for personalized follow-up marketing efforts.

5. Create a Referral Program

A referral program incentivizes your existing customers to bring in new leads in exchange for rewards, leveraging their networks to expand your reach.

• Leverage Customer Loyalty: Customers who are happy with your service are often willing to share their positive experiences. Offering incentives can increase the likelihood of them referring others.
• Cost-Effective: Referral programs can be more cost-effective than traditional advertising since you're utilizing your existing customer base to acquire leads.
• High-Quality Leads: Leads obtained through referrals often have a higher conversion rate as they come with a built-in level of trust and credibility from the referrer.

6. Use Geo-targeting on Social Media

Geo-targeting allows you to customize your social media ads based on the location of your potential customers, making your marketing efforts more relevant and effective.

• Localized Messaging: Tailor your messages based on the cultural preferences and languages of your target demographic in specific locations, enhancing engagement.
• Increased Relevance: Ads targeted to a specific region can address local needs or interests, making them more relevant and likely to elicit a response.
• Optimized Budget: By focusing your social media spend on areas with the highest potential for conversion, geo-targeting helps optimize your advertising budget.

7. Optimize Content for SEO

Search Engine Optimization (SEO) is crucial for making your content discoverable to the right audience at the right time.

• Keyword Optimization: Integrate relevant keywords throughout your content to increase visibility on search engines, leading to more organic traffic and higher lead potential.
• Quality Content: High-quality, informative content not only ranks better in search results but also encourages visitors to engage with your brand longer, increasing the likelihood of conversion.
• Regular Updates: Keeping your content fresh and updated is essential for maintaining high rankings, as search engines favor current, relevant content.

8. Host a Contest or Giveaway

Contests and giveaways are effective for generating excitement and engagement, quickly boosting your lead database.

• Social Sharing: Encourage participants to share the contest on social media to receive extra entries, significantly increasing your brand’s visibility and reach.
• Targeted Data Collection: Use entry forms to gather relevant information from participants, which can be used for future marketing efforts.
• Brand Engagement: Contests create a fun reason for consumers to interact with your brand, which can enhance loyalty and convert participants into leads.

9. Publish an Industry Research Report

Providing valuable insights through industry research reports can establish your brand as a thought leader and attract high-quality leads.

• Authority and Credibility: Detailed reports demonstrate your expertise and build trust with your audience.
• Lead Capture: Require readers to provide contact information to download the report, directly gathering leads interested in your field.
• Content Marketing Tool: Research findings can be repurposed into various content pieces like blog posts, infographics, and webinars, each driving additional lead generation opportunities.

10. Utilize Retargeting Campaigns

Retargeting campaigns remind users who have previously engaged with your brand but did not convert to revisit and complete a purchase.

• Higher Conversion Rates: Retargeted visitors are 70% more likely to convert on your website compared to first-time visitors.
• Personalized Ads: Display ads that are tailored based on the user’s previous interactions with your site, increasing relevancy and the likelihood of conversion.
• Cost Efficiency: Since retargeting focuses on users who have already shown interest in your brand, the ROI is typically higher than general ad campaigns.

Concluding Thoughts to Build Leads 

In conclusion, building leads that convert hinges on a strategic mix of innovative and traditional tactics. By implementing the ten strategies outlined—from interactive content to sophisticated retargeting campaigns—businesses can engage diverse customer segments effectively. Utilizing tools like SEO, chatbots, and LinkedIn Lead Gen Forms allows for a tailored approach that maximizes visibility and engagement. Hosting contests and publishing research elevate brand authority, while meticulous tracking and analysis ensure continuous refinement of lead generation efforts. Ultimately, a well-executed multi-channel strategy not only increases lead quantity but also improves quality, driving business growth and profitability.

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