What is The Success Rate of Cold Emailing?

The success rate of cold emailing can vary widely depending on a variety of factors, such as the quality of your email, the relevance of your message to the recipient, and the overall state of the market. In general, cold emailing can be an effective way to generate leads and make new connections, but it may not always result in a sale or a new business relationship on the first attempt.

There are many success stories of startups that have used cold emailing as a growth hack, and the success rate of cold emailing can vary widely depending on the specific startup and industry.

Here are a few examples of real-life case studies of startups that have used cold emailing with success:

Sumo:

Sumo is a startup that offers a suite of tools for growing website traffic and conversions. The company used cold emailing as a key part of its growth strategy, sending personalized emails to potential customers and offering a free trial of its product. This approach helped the company generate leads and close sales, and it eventually grew to be a multi-million dollar business.

Drift:

Drift is a startup that offers a live chat platform for businesses. When the company was first starting out, it faced the challenge of introducing itself and its product to potential customers in a crowded and competitive market. To attract new customers and showcase the benefits of its product, Close implemented a strategy of cold emailing that included personalized and relevant messages. This approach successfully generated leads and sales, leading to the company's growth and widespread adoption.

Close:

Close is a startup that offers a sales communication platform for businesses. When the company was first starting out, it faced the challenge of introducing itself and its product to potential customers in a crowded and competitive market. To introduce itself and its product to potential customers, the company relied on cold emailing as a marketing strategy. By carefully crafting personalized and relevant emails, Close was able to generate leads, close sales, and establish itself as a successful and widely-used platform in the market.