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What is the fastest way to personalize a cold email?

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Published on
January 26, 2023

One of the fastest ways to personalize a cold email is to use merge tags or variables to automatically insert specific information about the recipient into the email. For example, you could use a merge tag to automatically insert the recipient's name into the email or to include information about their company or industry.

Another way to quickly personalize a cold email is to use a tool that allows you to send personalized emails at scale. Many email marketing platforms offer features like dynamic content, which allows you to create different versions of your email for different segments of your audience based on things like location, job title, or industry. This can help you create emails that are more targeted and relevant to your recipients, which can increase the chances of them engaging with your message.

Here are some examples of tools that allow you to send personalized cold emails at scale:


This platform allows you to create personalized email campaigns using dynamic variables and advanced targeting. You can segment your email list based on various criteria, such as location, industry, or job title, and customize your messages to better resonate with each recipient.


This tool allows you to create personalized email sequences and automated drip campaigns, using a variety of templates and variables. You can also track the performance of your emails and optimize your campaigns based on data.


This platform is designed specifically for cold emailing and allows you to create and send personalized emails to large lists. You can use advanced targeting and personalization features, as well as automate your email campaigns and track your results.

Using these tools can help you save time and effort while still delivering highly personalized and effective cold emails to your target audience.

There are several other ways to personalize a cold email quickly and effectively:

Use the recipient's name:

This is a simple but powerful way to make your email feel more personalized. Start your email with "Hi [Name]" or "Hello [Name]" to show that you took the time to find out who you are writing to.

Mention a mutual connection:

If you have a mutual connection, mention it in your email. This helps to establish a common ground and can make the recipient feel more inclined to respond.

Reference a shared interest or experience:

If you have something in common with the recipient, mention it in your email. This could be a shared industry, hobby, or alma mater.

Use a personalization token:

Many email marketing tools offer personalization tokens, which allow you to automatically insert personalized information into your emails. For example, you could use a token to insert the recipient's name, location, or job title into your email.

Segment your email list:

Instead of sending the same generic email to everyone, segment your list based on shared characteristics or interests. This will allow you to send more targeted and personalized emails.


"Hi [Name],

I hope you're having a great day! I saw on LinkedIn that we both graduated from the University of [Name] - it's always great to connect with fellow alumni. I'm reaching out because I recently came across your company, [Company Name], and was impressed with the work you're doing. I'm particularly interested in your focus on [Industry/Topic] and would love to learn more about your approach. Is there a time we could chat about how I could potentially be a part of your team?


[Your Name]"

"Hello [Name],

I hope this email finds you well. I recently attended a [Industry/Event] conference where we were both speaking, and I was impressed with your presentation on [Topic]. I'm reaching out because I'm currently looking for new opportunities in the [Industry] space, and I believe my skills and experience could be a great fit for your company. I'd love to learn more about the work you're doing and see if there might be a way for us to collaborate. Could we schedule a call at your convenience to discuss this further?

[Your Name]"

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