8 min read

What are the 3 most important things for an email?

Written by
Published on
April 7, 2023

An email has become a vital tool for communication in both personal and professional settings. With the increasing reliance on email, it is important to understand the key elements that make an email effective. In this article, we will discuss the three most important things for an email that can help ensure your message is received, read, and acted upon.

Recap of the three most important things for an email

Clarity and Conciseness

The first and perhaps the most important thing to consider when writing an email is clarity and conciseness. People are inundated with emails every day, and they do not have the time or patience to read through long, rambling messages. Therefore, it is crucial to be clear and concise in your writing. Use simple language and avoid technical jargon, and be sure to get straight to the point.

To achieve clarity and conciseness in email writing, start with a clear subject line that accurately reflects the content of the email. Use short, simple sentences and avoid unnecessary details. Use bullet points or numbered lists to break up large blocks of text and make your message easier to read. Finally, always proofread your message for errors before hitting send.


The second most important thing to consider when writing an email is relevance. People receive a large number of emails each day, so it is essential to make sure that your message is relevant to the recipient. Consider your audience and what they need to know or what they might be interested in. If your email is not relevant to the recipient, they are unlikely to read it, and it may be deleted or ignored.

To ensure your email is relevant, start by addressing the recipient by name and personalize your message if possible. Make sure that the content of your email is directly related to the recipient's needs or interests, and avoid including information that is not relevant or useful to them.

Call to Action

The third and final most important thing to consider when writing an email is the call to action. A call to action is a clear instruction or request that tells the recipient what they need to do next. Without a clear call to action, the recipient may not know what action to take, and the purpose of your email may be lost.

To craft an effective call to action, start by being clear and specific about what you want the recipient to do. Use action words to create a sense of urgency and make it easy for the recipient to take the desired action. For example, if you want the recipient to schedule a meeting with you, provide a link to your calendar or suggest a specific date and time.

In conclusion, the three most important things for an email are clarity and conciseness, relevance, and a clear call to action. By keeping these three things in mind, you can create effective and impactful emails that are more likely to be read and acted upon by the recipient. Remember to keep your messages simple and to the point, ensure that they are relevant to the recipient, and always include a clear call to action. With these tips, you can make the most of your email communication and achieve your desired outcomes.

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