The Best Server-Side Tracking Service Providers in 2026

2026 marks a pivotal year for marketers and analytics professionals. The old model of relying on the user’s browser to send events and collect data has become unreliable. Ad blockers now impact over 30% of web traffic, and browser-based restrictions on client-side tagging continue to tighten. If your tracking setup still depends primarily on client-side tracking, you’re likely experiencing significant data loss.

Server-side tracking is an effective and affordable solution to these issues. By gathering all the tracked data on the server before sending it to the analytics, you can fill the gaps and prepare it for further processing. Despite the common misconception about its complexity, server-side tracking is much easier in configuration and maintenance than you may think, especially if you delegate the technical part to the companies that specialize in it. 

Stape

Stape is a massive platform aimed at providing server-side tracking setup and maintenance services for agencies, businesses, and individual clients. The main feature on its list is hosting of your server GTM container. There is a massive toolkit of additional services, integrations, and benefits, aimed at improving data tracking even further:

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• Conversions & Events API Gateway hosting: for an easier and more affordable configuration of tracking;
• benefits: to enrich, hash, and monitor the data;
• support materials: to introduce server-side tracking to people, help them understand how it works, and assist with configuration. 

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Clients with more than 10,000 monthly requests can use all the basic Stape’s features completely for free. There are also payment plans that cover bigger request numbers and include more advanced features; their pricing starts at $17/month.

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Overall, Stape is a great choice for any business or agency that is thinking about switching to server-side tracking. The company assists with configuration, provides ongoing support, and offers a number of unique and useful enhancements.

Elevar

Elevar is the option many Shopify and BigCommerce users often stick to. In addition to its focus on eCommerce, the company is known for its integration with Meta, GA4, Google Ads, and other major analytical platforms.

Elevar is primarily focused on tracking and enriching the eCommerce data before it is sent to analytics. This is achieved by hosting a server GTM container and configuring the needed tags in it. The company also offers data layer and events standardization, which helps to ensure that tracking is consistent across platforms. Thanks to that, discrepancies in tracked data are kept at low levels, and the overall attribution becomes more reliable.

The company’s most affordable payment plan starts at $200/month. This price includes all the features plus 1000 monthly orders. All extra orders will be charged at the rate of $0.4. Despite such a high price (compared to many other server-side tracking service providers), the company has many clients because of its focus on the eCommerce industry.

Littledata

Littledata is another platform that focuses on eCommerce: it helps with connecting your Shopify store with marketing platforms you use, mainly focusing on GA4. Standard GA4 tracking implementations often miss conversions, suffer from duplicated events, or may not record the complete checkout flow. Littledata solves these issues by using server-side tracking to capture every step of the customer journey and share it with GA4 and other platforms.

Its eCommerce specialization defines the features Littledata offers and the advantages its clients can expect to get if they cooperate with the company:

• a one-click integration with Shopify;
• automatic addition of hashed email, phone, and address to the conversion event for improved optimization;
• a comparison of tracked GA4 conversions and actual purchase data from Shopify orders to correctly identify the gaps via revenue reconciliation reports.

Littledata has a free 30-day trial period with the cheapest paid option - $30 per month - to follow. It would cover 500 monthly orders and scale further if the number of orders increases.

This platform is a good solution for those suffering from incomplete or inaccurate data in GA4. Littledata takes all the technical nuances on its side and manages configuration, leaving you to operate accurate data and reliable analytics results.

Conclusion

Stape is the most universal solution for server-side tracking, which operates with all the major analytical platforms and has numerous tools for data quality enhancement. Elevar and Littledata, on the other hand, are less flexible in configuration, but do not give in too much in terms of tracked data quality. Should you think about switching to server-side tracking in 2026, it is worth trying the first title from today’s list, unless you are specifically focused on eCommerce and Shopify; in this case, the other titles won’t yield much, despite the lack of some features.

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