The epidemic disrupted a slew of business sales methods and outcomes.
This year, it's all about regaining momentum - which includes looking for new marketing strategies that may help boost revenues and make up for lost income.
In many ways, 2020 has changed the way businesses operate. A new reality for organizations has emerged, one centered on remote decision-making and electronic transactions.
Surprisingly (or perhaps not surprisingly, depending on how your company previously operated), consumers were eager to make the change.
In 2022, the new sales tactics may appear to be a little different. It should take advantage of this new reality by going with the flow rather than battling against it. If a sales team is to be successful, it must be flexible.
With that in mind, we're taking a look at some of the most prevalent trends right now, as well as 5 new sales tactics to help you make the best of them this year.
1. Invest Big in Videos
Video is one of the most effective alternatives to personal product presentations and demonstrations - particularly when numerous decision-makers are in between your salesperson and a closed sale.
Customers not only enjoy the choice to go through the funnel at their own speed, but they also prefer it.
By producing a number of films on subjects such as how your product or service works and the problems it can solve, you'll save time and so will they.
It will be one more way to strengthen your brand identity, and you'll save time in the long run.
Another alternative is to develop an on-demand tour of your product. Some consumers might be getting weary of Zoom, so they'd rather watch a video on their own time.
This, too, promotes adaptability, which can lead to a more positive experience for prospects. Make sure you advertise your video on social media and utilize it in your nurturing efforts so you may get the most out of it.
2. Concentrate on Remote Interactions
Zoom fatigue is a thing, but using Zoom to connect isn't going anywhere. Whether you love them or despise them, Zoom calls are the new conference rooms. Your sales staff may not always work from home.
Still, going back to the old way of doing things would most certainly result in giving up many of the advantages of remote interactions — such as mobility, freedom, and fast-tracking — regardless of whether they like it or not.
Consider utilizing digital technologies to connect team members, reps, and leads remotely. You'll still get the advantages of human contact without having to spend so much time and money on arranging in-person meet-ups.
3. Conduct Digital Events
Digital events are one of the most likely new sales tactics to appear in the future. Because while they were once required by COVID, they're also a fantastic method to bring a large number of people together at once.
Instead of considering virtual conferences, seminars, and demonstrations to be less than in-person ones, consider all of the benefits – such as quicker sign-ups, greater accessibility, and considerably reduced costs.
Digital events, such as webinars or networking gatherings, are an excellent method to humanize your brand.
They can also help you improve your lead generation approach if you co-brand or cross-promote.
Last month, we hosted a co-branded webinar that resulted in over 140 new leads for us!
Create innovative virtual events that bring your sales reps and leads together, then advertise them on social media and email marketing campaigns. As a result of this, get the word out there so that your digital event is interesting.
4. Reinvent Your Ideal Consumer Profiles
Now is a fantastic opportunity to go back to the drawing board with your buyer personas, particularly with regards to their key interests and challenges.
2020 saw significant alteration on both sides of the sales spectrum, and your leads and clients may have had to adjust as much as you did.
Where do you start? Take a look at your data for the previous year, particularly those focused on lead and client behavior.
You may optimize your sales process for them — and yourself — withou
t having to worry about trends or methods that aren't your best fit by determining exactly what they want.
5. Align Sales and Marketing
The sale and marketing alliance has always been a good idea.
And today, with both departments putting a lot of their time and effort into online marketing, it's one of the most essential new sales tactics you can use.
Make a list of everything you can do to make your sales process run more smoothly and efficiently, such as keyword research and SEO, sales enablement content, and paid advertising targeted exclusively towards sales services.
Consider it the new way to cold calling, in which instead of directly contacting new prospects, you're luring them with virtual lines that they may discover and contact you.
Every year will bring unique challenges.
Consider not just overall trends when developing your new sales tactics and activities for the near future; also think about the trends that have had the most influence on your own particular sales process.
Take what you've learned and apply it to your New Year's marketing, and before you know it, you'll be on track.