8 min read

5 Steps to Create The Best Marketing Plan for Your Business

Written by
Published on
September 19, 2022

Do you conduct an annual review of your company's marketing strategy? Yes, you should.

An annual marketing plan aids in the achievement of corporate objectives by directing your team's initiatives and growth in the right direction.

Consider it a high-level strategy that provides guidance to your team's efforts, goals, and development.

Without one, things can get messy, and it's almost hard to estimate how much money you'll need to save for the projects, hires, and outsourcing you'll encounter across a year if you don't have a plan.

Keep in mind that there are numerous modifications to your marketing strategy depending on your industry and the aims of your marketing team.

We've collected a list of what should go into your plan and some different planning templates where you may quickly input the details so that you can make your plan easier.


Marketing Plan Outline

If you're launching a new product, it's critical to have a solid marketing strategy in place.

There are many different ways to advertise on the internet, and whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is, will determine how granular your marketing plans get.

Nonetheless, every successful marketing plan has these components:

1. Business Summary

5 Steps to Create The Best Marketing Plan for Your Business

A Business Summary is a succinct description of your company in a marketing plan. This covers the following topics:

  • The company name
  • Its headquarters
  • Its mission statement

2. Business Initiatives

A marketing plan's Business Initiatives element divides your department's various objectives.

Keep in mind that big-picture corporate initiatives, which you'd typically find in a business plan, should not be included in this part of your marketing plan.

This section of your marketing strategy should describe the projects relevant to marketing. You'll also detail how those goals will be attained and measured.

3. Customer Analysis

Here's where you'll conduct some preliminary market research.

If your company has already completed a comprehensive market study, this part of your marketing plan may be easier to create.

Finally, this component of your marketing plan will assist you in defining the industry you're selling to and your buyer persona.

A buyer persona is a semi-fictional portrayal of your ideal customer, focusing on personality characteristics such as:

  • Age
  • Location
  • Title
  • Pains
  • Triggering events
  • Personal challenges
  • Goals

4. Competitor Analysis

Customers have a wide range of options for addressing their issues, ranging from the types of solutions they consider to the businesses that can provide them.

You should examine your competition, what they do well, and where the areas where you might improve may be in your market research. This might include:

  • Positioning
  • Market share
  • Offerings
  • Pricing

5. SWOT Analysis

A SWOT analysis is a table that assesses a company's strengths, weaknesses, opportunities, and threats.

It might take some time to write your own Business Summary; don't be upset if this is the case.

6. Market Strategy

Your Market Strategy summarizes how your firm should approach the market based on the data in the preceding sections.

What unique goods or services will your buyer personas require that your competitors aren't able to provide?

7. Budget

Don't conflate your product's price or other company financials with the Budget element of your marketing plan.

The budget, in this case, is how much money the firm has set aside for the marketing team to pursue the objectives and goals outlined previously.

You can allocate particular sums to any of the categories in this budget.

Determine how many unique expenses you have by determining how much money you'll spend on each category. The following are examples of marketing expenditures:

  • Outsourcing costs
  • Marketing software cost
  • Promotions cost
  • Events - host and attend

8. Marketing Channels

Finally, your marketing plan will include a list of your marketing platforms.

While certain ad space may be used to advertise the product itself, the content that informs consumers generates leads, and promotes awareness of your business is published on your marketing channels.

This is the area to discuss if you publish (or plan to publish) on social media.

Use your marketing plan's Marketing Channels section to outline which social networks you'll use for a business page, what you'll do with them, and how you'll assess your success.

One of the goals of this part is to show executives both within and outside the marketing department that these channels will help develop and expand the company.

9. Financial Projections

Knowing the budget and conducting analysis on the marketing channels you wish to invest in should help you develop a strategy for how much money to put into which techniques, based on predicted return.

After that, you'll be able to produce financial forecasts for the year. These won't be 100% accurate, but they may assist with executive planning.

5 Steps to Create a Successful Marketing Plan

1. Analyze the situations

Before you can begin developing your marketing plan, you must first assess your present position. What are your strengths, limitations, possibilities, and dangers?

The first stage in creating a marketing strategy is to do a SWOT analysis. You should also be aware of the current market situation. How do you measure up against your competition?

A competitor analysis may assist you with this task.

Consider how other items are better than yours. Consider the shortcomings in a competitor's strategy as well.

What are they lacking?

What can you provide that will give you an edge over your competition?

Consider what makes you stand out. Asking questions like this might help you figure out what your consumer wants, which is why we're at step number two now.

2. Define your target audience.

Marketing Plan Outline

After you have a better picture of the market and your company's position, make sure you know who your target audience is.

If your business already has buyer personas, this step may just mean that yours need to be refined. You should build a buyer persona if you don't already have one. To do so, you'll almost certainly require market research.

Once you've recorded this information, you'll be able to define your objectives, which is step number three.

3. Write SMART goals.

"You can't go somewhere unless you have a road map," my mother used to tell me. Now, for someone who is geographically challenged, that was clear instruction.

However, it may also be interpreted metaphorically in the context of marketing. You won't be able to boost your ROI until you know what your objectives are.

After you've assessed your current position and understood your target market, you can start setting SMART objectives.

Specificity, measurable achievement, achievability, relevance, and time restriction are all required qualities of SMART goals.

This implies that all of your objectives should be defined in detail and include a timetable for when they must be completed.

4. Analyze your tactics.

You've now put down your objectives based on your target audience and present scenario.

Now you have to figure out what methods will help you reach your objectives. In addition, what are the optimum channels and action items to concentrate on?

If, for example, your aim is to increase Instagram followers by 15% in three months, you might utilize a Giveaway, responding to every comment, and posting three times a week on Instagram.

Once you've determined your objectives, coming up with many techniques to accomplish them should be simple.

However, while drafting your strategies, keep in mind your budget, which brings us to step number five.

5. Set your budget.

You must first establish a budget before you can put any of the ideas you've generated in the preceding steps into action.

For example, if you want to use social media advertising as part of your campaign strategy, you'll need to know how much money you have available.

Let's take a look at developing an effective marketing campaign outline that will help you reach the targets set out in your plan.

A Marketing Plan Template

A marketing plan may be a lengthy document, as seen above.

Having a quick version on hand might be beneficial when you want to share information with stakeholders or simply need an overview of your plan.

A one-page marketing plan may be the solution, and we'll go through its components below.

  1. Business Summary: Include your company name, the names of those who will carry out each stage of your plan, and a summary statement.
  2. Business Initiatives: This is where you should describe your marketing plan in detail, including what it entails and how you intend to accomplish each goal. This can include some of your marketing strategies.
  3. Target Market: Outline the audience(s) your efforts will reach.
  4. Budget: An overview of the money you'll need to reach your marketing objectives.
  5. Marketing Channels: Determine the channels you'll use to meet your marketing objectives.

In Conclusion

A Marketing Plan Template

The best approach to put together your year's marketing plan is to start with easy wins first, since doing so will enable you to quickly ramp up and get positioned for more difficult objectives and larger projects by the end of Q1.

So, are you ready?

Do you want to give it a go?

What is Alore?

Email Warmer

Generate real engagement to Warm Up Your Email Address without any human intervention

Drip Campaigner

Send emails that generate new business opprotunities for you

Collaborative Inbox

Improve team performance & customer experience - manage multiple email addresses from one place