8 min read

How can I improve my email outreach?

Written by
Published on
January 26, 2023

Here are nine ways you can improve your email outreach:

Research your recipients:

It's important to know who you are reaching out to and understand their needs and interests. This will help you tailor your message and make it more relevant and effective.

Use a clear, compelling subject line:

Your subject line is the first thing your recipient will see, and it needs to grab their attention and encourage them to open your email.

Keep your email concise and to the point:

No one wants to read a long, rambling email. Make your message clear and concise, and focus on making a compelling pitch.

Use personalization:

Personalizing your email with the recipient's name, location, or other relevant details can help make it feel more targeted and relevant.

Use a professional email signature:

Your email signature should include your name, title, and contact information, and should be professional and polished.


If you don't get a response to your initial outreach email, it's okay to follow up. Just be sure to give the recipient some time to respond and be respectful of their busy schedule.

Use A/B testing:

Try sending two versions of your email with different subject lines or messaging to see which performs better. This can help you optimize your outreach efforts over time.

Warm up your domain:

If you're sending a large volume of emails, it's important to warm up your domain to avoid being flagged as spam. This means gradually increasing your sending volume over time and building a good sending reputation.

Use a writing framework:

There are many writing frameworks that can help you craft persuasive emails, such as AIDA (Attention, Interest, Desire, Action). Using a framework can help you structure your message and make it more compelling.

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