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Sales emails are the bane of many salespeople's existences — they don't like pitching through email, particularly because individuals feel more assaulted than ever by their inboxes these days.
This is why many reps have created strategies for increasing email open rates with the aid of technologies and software - but, empathy is another significant and efficient way to enhance sales email response rates.
Empathy is now more important than ever in business, especially since prospects must be able to relate to your company and its culture.
It helps create trusting connections between the two parties, encourages communication, and closes sales.
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What's the Best Way to Show Empathy for Your Customers in Email?
Here's how to reach out to busy professionals with empathy and get a response rate of close to 100%.
1. Determine what your recipient needs
It's easier than ever to create an email subject line that stands out. Instead of sending out a generic intro message, interact with your audience personally.
It's time to research your company's strategic plans, as well as the sales emails recipients' progress within their businesses, in order to figure out whether they're using services like yours and if you fully understand any relevant business models.
Understand and empathize with the recipient's pain points before sending a message to anyone.
Put yourself in this person's shoes and use the information you obtain to plan when to send a message. (You don't want your communication to be rejected or ignored.)
2. Make contact with decision-makers at each organizational level
Salespeople are more likely to connect with buyers at the managerial, directorial, and vice president levels.
However, organizations are rapidly changing today, with various functions holding areas of leadership in a variety of industries.
On LinkedIn, you may come across people with titles such as CXO, director, or VP. However, don't reach out to these individuals.
Instead, study the direct reports of those you've identified who are more likely to have requirements and priorities that match yours — figure out how to empower them in their job.
3. Value must be quickly communicated
Here's when it's time to talk about content.
Share a blog article, tale, or white paper that could be helpful to the person on the other side of the computer screen whenever feasible.
You may also express your thoughts regarding what that individual (or a firm) is currently doing.
In the end, you should aim to provide exponentially more value than what you expect the firm to pay.
Sometimes, you may give things away for free, such as consulting calls, training sessions, and even content.
Regardless of what it is, make this step a chance to start a long-term relationship by treating it as an opening handshake.
4. When it's feasible, seek an introduction
Look for second-degree connections with the individuals you want to contact — and exercise caution when offering them.
For example, make sure to inquire about whether they would feel comfortable making the connection and be upfront about why you'd want to contact them.
Personal and professional connections add instant credibility to your message, indicating that you're not a stranger; rather, you're a trusted expert within a mutual connection's network.
5. Use social media platforms as complements
It's no secret that business people nowadays are drowning in sales emails.
Create connections and promote open communication with prospects by using Twitter to notify them of your email, where you're forced to be succinct.
Instead of sending a lengthy email that gets lost, you may send a quick nudge regarding an easy message instead.
Tips for Creating an Empathy Inclusive Message
Focus on the Client
When you're writing an email to your consumers during a time of difficulty, it's critical that you focus on them.
It's important to keep in mind that feeling empathy is one of the qualities of maturity.
Think about them and their needs at this period so that you can understand how they're feeling. Don't let your own interests or biases get in the way of being genuinely compassionate toward others.
Keep track of how many times you use the words "I" and "we," as well as your company's name, in a given time period.
Then compare it to the number of times you say the word "you" and address the client. Ideally, you'll talk more about them than yourself or your firm when speaking about them.
Help Them Feel Appreciated
Another key component of writing empathetic sales emails is to make your customers feel appreciated.
Tell them how grateful you are for their business. “I notice you've been with us for a long time” or “We'd like to thank you for staying with us” are good examples.
Your clients will sense acknowledged. It also lets them know that you appreciate them.
Put yourself in their shoes
Consider how your consumers might be feeling during a time of difficulty.
What sorts of questions would they most likely have?
What worries or concerns are they having?
Provide Help and Assistance
Make a point of stating your understandings and solutions for
their concerns and worries.
Give them links to blog articles or give them the opportunity to download a useful tutorial, for example.
This is an excellent time to address customers' fears and worries as well as provide possible alternatives.
Many stores, in the aftermath of COVID-19, have emailed out announcements describing the measures they are taking to keep their shops clean. And to assure that everyone who visits will be secure.
Be Serious, but Not Too Formal
It's critical to demonstrate that you're taking the situation, whatever it may be, seriously when emailing your consumers.
Make sure your tone is appropriate for the gravity of the problem. Choose your words carefully to avoid coming across as if you're making a joke about the issue.
Avoid being too formal at the same time. If your wording seems wooden and cold, your customers will not feel like you care about them as much.
Invite comments
It's perfectly fine to request feedback from your consumers.
In fact, this is another approach to empathize with and express your appreciation for their thoughts.
Consider asking them to respond to your email with ideas on how you might improve things. Or ask them if they have any remaining questions about how you'll go forward with the process.
Make a point of emphasizing the good things.
Customers can benefit from an extra dose of optimism during difficult situations. It's possible to demonstrate that you're taking a problem seriously without being grouchy or negative.
In addition to expressing your concerns and letting consumers know you understand theirs, offer them something good as well.
Talk about the constructive actions you're taking, as well as the nice acts you've observed others perform, like for example.
Allow readers to take action by providing them with a chance to feel powerful and in control of at least one aspect of their life.
Keep the information current
It's critical to keep all of the information in an email response relevant. Consider the following scenario.
You manage an airline or a travel company, for instance. And your consumers are unable to go on holiday right now, as they might imagine?
Now is not the time to advertise your latest travel offer in your email blast.
Make sure you don't have any automated sales emails in production that would be perceived as inconsiderate. You don't want it to appear like you aren't taking this problem seriously.
Don't Forget to Say Thank You to Your Customers
Finally, don't forget to thank your consumers.
At the end of the email, remind them once again that you appreciate their business and are grateful for their patience.
This gives you a chance to end on a good note while also assisting customers in feeling valued. When it comes to retaining clients, this can go a long way.
In Conclusion
Empathy is the capacity to comprehend another person's feelings. There are numerous inquiries one may ask while writing empathetic sales emails as a business owner and customer communicator.
Find your niche and create accordingly.
