Deliverability is the percentage of emails that make it to the inbox.
It takes into account all the different factors that can influence whether an email gets delivered or not, such as spam complaints, blacklisting, content filtering, and more. Email deliverability tool helps maintain proper deliverability.
Delivery, on the other hand, only looks at how many emails were actually sent and how many reached the recipient’s mailbox.
At some point, we've all been annoyed by our emails ending up in the spam or even going unnoticed.
Many clients have abandoned us as a result of this, and many users have looked elsewhere. Was it possible to avoid this transpire? Certainly, there are several techniques to enhance your deliverability. You've already done a lot of work on it,
Deliverability vs Delivery
Before we go through our selection of the finest email deliverability tools, it's crucial that everyone understands the same definitions.
After all, while they're always linked, some words are frequently confused, and while one may be excellent at one thing, another may be terrible at another.
If a recipient's computer accepted your email, it's referred to as Delivery Rate. It doesn't count as a positive outcome until it ends up at the intended recipient, but if it is delivered, it counts as a successful delivery in the frequently seen "Delivery Rate."
If an email bounces for any reason (wrong email address, the domain does not exist.
Deliverability, on the other hand, is concerned with whether an email was delivered straight into the recipient's inbox or directly to their spam folder. As a result, Inbox Placement is frequently used to describe deliverability.
When automated filters determine which way your email should go, a variety of criteria such as sender reputation, authentications, and quality
In this article, we'll show you four excellent tools for evaluating your deliverability. It's just a tiny part of our Email Testing Checklist, which also includes things like SMTP server testing, sending test emails, and analyzing content to improve deliverability.
Here are some email deliverability tools that can help you with your email campaigns.
Their homepage is one of the most appealing. And this is just the beginning. Mail-tester.com is a free tool that can be used to evaluate individual emails and their content.
All you have to do is send an email to a person's account on the screen and press the button. If you're using an email client, it's usually straightforward to accomplish.
You can also use MailChimp or Sendinblue to test emails in this way. You may preview a campaign by sending a test email to a specified address. Choose the one from the Mail-tester.com home page that is most similar to yours.
You'll get a score while you're sending an email in only a few seconds. Mail-tester examines numerous elements that impact deliverability.
It assesses the likelihood of your message being delivered as spam and provides suggestions for improvement.
It studies your domain for the most common authentication methods, reading the HTML code of your message on repeat. Mail-tester.com offers a free alternative for evaluating your emails, as well as a premium service that allows you to integrate
Mail-tester into your app (as testing hundreds of emails at once might be difficult). For further information, see the pricing page.
Spamcheck by Postmark
Spamcheck is a spam checking tool from Postmark, one of the most popular email distribution firms.
Even if it comes at a cost, as we mentioned in our guide to transactional email services, Postmark has one of the best delivery rates on the market. This free testing instrument is also available from them.
Spamcheck is simple to use. Simply put, you paste your email's HTML code and all of its headers in the dialog box. You'll get a result in a matter of seconds; the lower, the better.
Spam Check, like Mail-Tester, makes use of the popular SpamAssassin open-source program to provide its evaluation, so you can feel confident in it.
Postmark enables you to integrate Spamcheck into your app and perform spam checks on all outgoing emails automatically.
They provide their API for free (even if you don't use Postmark to send your emails) so that you may use it in your program. Integration libraries for Perl, C#, Ruby, Python, and other languages are also available.
GlockApps is another software that allows you to analyze your emails—and without even having to create an account—without requiring registration.
To test this program, send your email to one of the addresses displayed on the site and retrieve the results in a few seconds.
For sending emails, GlockApps uses Postfix and two additional platforms to send emails. It then calculates where your email will end up.
Spam is not the only potential issue, as you can see. Our seemingly well-written and formatted email might easily go overlooked if it were sent through Mailgun. Because it would be buried under another offer.
GlockApps' greatest feature is its robust reports, which are only available after creating an account (only the first three are free).
To send your test email to a carefully constructed list of recipients, follow the on-screen directions.
If everything went according to plan, you should see your report in a few seconds:
You'll find a lot of useful data already from prior tools. Because you sent hundreds of emails to numerous domains scattered across several countries, you may see how each one performed.
It's especially beneficial when you know which accounts your most contacts use. You can then forecast how your contacts' clients would react if this message were received in real-time.
SendForensics, known for thorough analyses of email deliverability, is another option.
You'll be assigned a personal account when you join up that you may send emails to. It isn't connected to the address you used to sign up. In fact, your whole firm can start sending emails to it right away as soon as you sign up.
To put it another way, they conduct a Forensify customer survey and compare your results to those of thousands of other companies who use their service.
It then informs you on where you stand compared to other businesses and which areas you should improve in.
Paid plans include a lot more data. This entails a thorough study of the text, including word suggestions.
Deep insights into the reputation, inbox placement, and even the option to preview emails for popular email clients are available in addition.
Sender Score is another email deliverability tool to consider. It doesn't evaluate as many criteria as its predecessors do, but it does look at the most important ones. You can get basic information about your domain right from the start of their website.
If you want to know whether a particular IP address is reliable or not, use our free checker. The number of emails sent from that IP address and all domains connected to it will be displayed.
This score is one of the criteria used by spam filters when deciding whether an email should be accepted.
Although the SenderScore is a good tool for determining email reputation, it does not provide any advice on how to raise your score and is hardly simple.
It may take years to generate a high Sender Score from the ground up. You can't utilize your own domain rating when sending through an ESP, of course.
Authentication is a crucial component of email deliverability. MX Toolbox provides a variety of tools to help organizations enhance their domains' capabilities.
One of them, appropriately enough, is designed solely for validating a domain's authentication protocols.
All you have to do is send a test email to email@example.com, and in a few minutes, your report will be delivered to you by email.
You can see if your domain has the required authentications and if they're set up correctly here.
Finally, there's Mailtrap. It isn't an email deliverability tool, but it does an excellent job in this area as well.
You can use SpamAssassin to analyze your outgoing emails using Mailtrap. You may also look at the HTML behind each message and see which components might cause problems for certain email clients.
But the Mailtrap tool is especially useful for testing emails in staging and development environments since it allows you to use many inboxes, message forwarding, and previews.
Even if your emails have already been well-tested and are about to be delivered to genuine people, you may still benefit from using BCC to acquire a copy of each one sent into your inbox
Other options worth a consideration
There are numerous simpler solutions for detecting deliverability, but we believe that these are the finest. You may use many of them in your testing environment, to be certain. After all, each examines deliverability from a unique viewpoint.
Various testing capabilities are available through many Email Sending Providers (ESP). It's worth noting that Mailgun, Sendinblue, and, of course, Postmark were previously mentioned.
These apps are built into the platforms they operate on, making them unsuitable as stand-alone tools. They can, however, be valuable additions to the best email sending tools currently available.
Don't forget to check out our Email Testing Checklist, which includes 32 more useful tools for testing emails. Also, follow our blog to stay up to date on email testing and delivery.
For Further Reading - check out our article "The Ultimate Guide to Domain Reputation Check: What You Don't Know Could Hurt You"