8 min read

Cold Emailing With Mailchimp: For Greater Success!

Written by
Published on
August 29, 2022

Cold emailing with Mailchimp is great because it allows you to easily create beautiful emails that are likely to stand out in the recipient's inbox.

We will discuss the best way of cold emailing with Mailchimp. We'll go over everything from creating an effective cold email template to tracking your results. So whether you're a beginner or a seasoned pro, you'll learn something new in this post!


What Is Mailchimp?

Mailchimp is an email marketing service that allows you to send newsletters, promotional emails, and other types of email to your customers. You can use Mailchimp to create and manage your mailing list, design your emails, and track the results of your campaigns. 

Mailchimp is a popular choice for small businesses because it is easy to use and has a free plan that includes most of the features you need to get started with email marketing.

So what exactly is Mailchimp? In short, Mailchimp is an all-in-one email marketing solution that makes it easy to send beautiful emails that get results. Here’s a closer look at some of the key features that make Mailchimp so popular:

  1. Email templates: With Mailchimp, you can choose from a variety of email templates that are designed to help you get the most out of your email campaigns.
  2. Mailing list management: Mailchimp makes it easy to manage your mailing list and add new subscribers. You can also segment your list so that you can send targeted emails to different groups of people.
  3. Email design: Mailchimp provides a drag-and-drop email builder that makes it easy to create beautiful emails. You can also use HTML to design custom emails if you want more control over the look and feel of your messages.
  4. Tracking and reporting: Mailchimp provides detailed tracking and reporting so that you can see how your emails are performing. You can see how many people opened your email, clicked on the links, and unsubscribed from your list.

Why Use Mailchimp?

Mailchimp is one of the most popular email marketing platforms out there, and for good reason. Here are six reasons why you should consider cold emailing with Mailchimp for your next email marketing campaign: 

  1. It’s easy to use- You don’t need to be a tech expert to create beautiful, effective emails with Mailchimp. Their drag-and-drop editor makes it simple to design professional-looking emails, even if you’ve never done anything like it before.
  2. It’s affordable- Mailchimp offers a free plan for small businesses with fewer than 2000 subscribers. And their paid plans start at just $20/month – a fraction of the cost of other email marketing platforms.
  3. It integrates with all the major platforms- Whether you’re using WordPress, Shopify, or something else entirely, Mailchimp will play nicely with it. This makes it easy to add sign-up forms to your website and start collecting emails from your visitors.
  4. It has powerful automation features- With Mailchimp’s automation tools, you can send highly targeted emails to your subscribers without lifting a finger. For example, you can set up welcome emails that go out automatically when someone signs up for your list, or abandoned cart emails that remind people to finish their purchase.
  5. It has great reporting features- Mailchimp provides detailed reports on every email campaign you send, so you can see exactly how well your emails are performing. This data can help you improve your future campaigns and make sure you’re reaching your target audience.
  6. It’s trusted by millions of users- Mailchimp has over 17 million customers – so chances are, someone you know is already using it and can vouch for its effectiveness.

But How Does It Work?

Mailchimp is an email marketing service that allows you to create and send newsletters, promotional emails, and targeted campaigns to your customers. You can use Mailchimp to stay in touch with your customers and prospects, and to build relationships with them. 

Cold emailing with mailchimp is easy because mailchimp makes it easy to design beautiful emails, automate your marketing campaigns, track your results, and much more. Plus, it's free for up to 12,000 subscribers! Here's how it works:

First you'll need to sign up for a Mailchimp account. Once you've done that, you can create a new campaign or edit an existing one. To create a new campaign, just click the "Create Campaign" button on the top left of the page.

Next, you'll need to choose a type of campaign. Mailchimp offers a variety of campaign types, including:

  • Regular ol' campaigns: These are your standard email newsletters, promotional emails, and the like. You can use Mailchimp's drag-and-drop email builder to create beautiful emails that get results.
  • Automated campaigns: These are emails that are sent automatically based on triggers that you set up, such as when someone subscribes to your list or abandons their shopping cart. Automated campaigns take the work out of email marketing by sending the right message at the right time.
  • Split testing campaigns: These allow you to test different versions of your email (such as subject lines, content, and send time) to see which performs best. Split testing is a great way to improve your email marketing results.

Once you've chosen a campaign type, you'll need to enter some basic information about your campaign, such as the subject line, from name, and from email address. You can also choose to have Mailchimp automatically generate a plain-text version of your email for people who prefer that format.

Now it's time to start designing your email! Mailchimp's drag-and-drop email builder makes it easy to create beautiful emails without any HTML or design experience. 

Just add the elements you want to include in your email (such as text blocks, images, buttons, and more), and then drag them into place. You can also use Mailchimp's pre-designed email templates to get started even faster.

Once you're happy with your email, it's time to send it out! Just click the "Send" button at the top of the page, and your campaign will be on its way. 

Mailchimp will even provide you with some helpful insights after your email has been sent, such as open rate and click-through rate. That's all there is to it! With Mailchimp, sending beautiful emails is easy and fun.

What Does A Typical Cold Email Campaign Look Like?

A typical cold email campaign can vary greatly in terms of content and length. However, most campaigns will generally follow a similar structure.

The first step is to create a list of potential customers that you would like to reach out to. This list should be tailored to your product or service, and should be composed of people who are likely to be interested in what you have to offer.

Once you have your list, the next step is to write the actual email content. This is where you will need to get creative and come up with a message that will capture the attention of your potential customers.

After the email content is written, the next step is to send out the emails! Depending on the size of your list, this can be a time-consuming process. However, it is important to make sure that each email is personal and contains the proper information for the recipient.

The final step is to follow up with your potential customers. This can be done through additional emails, phone calls, or even social media messages. By following up, you will increase the chances of converting a cold lead into a paying customer!

So there you have it! A typical cold email campaign can vary greatly in terms of content and length. However, most campaigns will generally follow a similar structure. By following these steps, you will be well on your way to generating new leads and growing your business!

How To Create A Cold Email Template?

The best way to create a cold email template is to start with a basic outline. This should include the date, your name and contact information, the recipient's name and contact information, and a brief introduction. 

The body of the email should be concise and direct, without any fluff or filler. Finally, you'll want to include a call to action at the end of the email.

Once you have your outline in place, it's time to start filling in the content. Begin by introducing yourself briefly, and explain why you're contacting the recipient. Be sure to keep this part of the email short and sweet - you don't want to overwhelm them with too much information right off the bat.

Next, it's time to get into the body of the email. Here, you'll want to explain what it is you're offering, and why it would be beneficial for the recipient. Again, keep things concise - no one wants to read a novel in their inbox!

Finally, end your email with a strong call to action. Tell them exactly what you want them to do next, whether it's visit your website, call you, or come by your office. Make it easy for them to take that next step.

With those tips in mind, let's take a look at some cold email template:

Template #1

Hi [First Name],

I hope you're having a great day! I wanted to reach out and let you know about [Your Thing]. I think you would really enjoy it and get a lot out of it.

It's a great way to stay up-to-date on [Topic] and I know you're always looking for new ways to improve your [Thing].

I'll be honest, I'm a big fan of what you do and I think you're awesome. But even if you don't feel the same about me, I still think you'll love [Your Thing]. And there's no commitment required - if you don't like it, you can unsubscribe any time.

So why not give it a try? You've got nothing to lose!


[Your Name]

P.S. If you have any questions about [Your Thing], feel free to reply to this email and I'll be happy to answer them!

Template #2

Hi [name],

I hope you're doing well! I came across your name and thought you might be a good fit for my company.

We are [company name] and we specialize in [what you do]. I think we could really help your business grow.

Would you be interested in learning more? If so, I would be happy to set up a call with you. Just let me know when is the best time for you.

Thank you for your time!


[Your name]

The Art Of Crafting A Subject Line

The art of crafting a subject line is one that every email marketer strives to master. After all, the subject line is often the first and only chance you have to make a good impression on your subscribers.

With so much riding on such a small piece of text, it's no wonder that coming up with the perfect subject line can be a daunting task. But never fear! We're here to help. Here are our top tips for crafting killer email subject lines:

  1. Keep it short and sweet: The best subject lines are brief and to the point. Get straight to the point and avoid long, drawn out strings of words.
  2. Create a sense of urgency: Urgency is key when it comes to email marketing. Your subscribers are bombarded with messages on a daily basis, so you need to make yours stand out. Creating a sense of urgency in your subject line is a great way to do this.
  3. Use emojis: A little bit of personality can go a long way in an email subject line. Adding an emoji or two can help set your message apart from the rest. Just be careful not to overdo it.
  4. Make it clear what's inside: Your subject line should give subscribers a good idea of what they can expect to find in your email. Be as specific as possible, and avoid vagueness at all costs.
  5. Use powerful words: Words like "free," "limited time only," and "act now" have been shown to increase open rates, so consider using them in your own subject lines. Just be sure not to overdo it - too many power words can come across as spammy.
  6. Personalize it: Adding the recipient's name or other personal information to your subject line can increase open rates by up to 26%. So if you have the data, use it!
  7. Test, test, test: The only way to know for sure what works best for your audience is to experiment with different subject line strategies. Try out a few different approaches and see which ones get the best results.

Tracking Your Cold Email Campaign

You can track your cold email campaign in a few different ways. One way is to use MailChimp's built-in reporting tool. This will give you information on how many people opened your email, clicked on links, and unsubscribed from your list.

Another way to track your cold email campaign is to use a third-party service such as Yesware or Streak. These services provide more detailed information on who opens your emails and when, as well as what links they click on.

Finally, you can also ask people who you've emailed to fill out a short survey about the email. This can be done using a service like Typeform or SurveyMonkey.


If you're like most people, the idea of cold emailing can be daunting. You don't want to come across as spammy, or make a bad impression that will reflect poorly on your business. 

But if done correctly, cold emailing can be an extremely effective way to reach new customers and grow your business.

One of the best platforms for sending cold emails is Mailchimp. Cold emailing with mailchimp is easy and you can easily create beautiful emails that are targeted and personalized to your potential customers. 

Plus, Mailchimp's automation features make it easy to send large numbers of emails without having to manually send each one individually.

What is Alore?

Email Warmer

Generate real engagement to Warm Up Your Email Address without any human intervention

Drip Campaigner

Send emails that generate new business opprotunities for you

Collaborative Inbox

Improve team performance & customer experience - manage multiple email addresses from one place