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Cold Email Follow up Sequence: How To Increase Your Chances of a Response

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Published on
October 11, 2022

Do you feel like you are sending out your cold emails and not getting any responses? You're not alone. A lot of people struggle with this. In fact, only about 2% of cold emails result in a response. 

But don't worry, there is a way to increase your chances of getting a response! We will discuss the best cold email follow up sequence to send someone after you've sent them a cold email.


What Makes Cold Emails Work?

When it comes to email-marketing, there's no such thing as a surefire success formula. However, there are certain elements that can make your cold emails more successful. In this article, we'll discuss what makes cold emails work and how you can increase your chances of success.

The most important factor in any email marketing campaign is the list of recipients. A good list will contain people who are interested in what you have to offer and are likely to engage with your message. 

There are multiple ways to get such a list, including renting or buying lists from reputable providers, or using data mining and scraping techniques to build your own.

Once you have a good list of recipients, the next step is to write a compelling email that will make them want to learn more about your offer. 

The email should be clear and concise, and it should contain a strong call to action. It's also important to personalize the email as much as possible so that it feels like it's coming from a real person, rather than a faceless corporation.

Finally, you need to send your emails at the right time. Timing is important when it comes to cold-email marketing, and you'll need to experiment to find the best time to send your messages. 

In general, early mornings and late evenings are often the most effective times to reach people, but this will vary depending on your audience and their habits.

What Makes Cold Emails Work?

How The Follow-Up Fits Into Your Sales Pipeline

A successful sales pipeline depends on several factors, but one of the most important is having a solid cold email follow up sequence plan. By keeping in touch with your prospects and providing them with valuable information, you can keep them interested in your services and eventually convert them into paying customers.

The key to an effective cold email follow up sequence plan is to stay organized and consistent. You should have a system in place for tracking your prospects and keeping track of their contact information. You should also have a method for reaching out to them on a regular basis, whether it's through email, face-to-face meetings or phone calls.

It's also important to offer value in your follow-ups. If you're constantly trying to sell your prospects on your product or service, they'll eventually get turned off and look elsewhere. 

Instead, focus on providing them with helpful information that will make their lives easier or help them solve a problem they're having. By doing this, you'll not only keep them interested in what you have to offer, but you'll also build trust and credibility.

With a little effort and planning, you can easily turn your sales pipeline into a well-oiled machine that consistently produces results. By following these tips, your follow-ups can be both effective and valuable, which will ultimately lead to more sales and happier customers.

How To Create A Cold Email Follow Up Sequence

The first step in creating a cold email follow up sequence is to determine how many follow-ups you will send. This will depend on the situation and your goals. 

If you are trying to get a meeting with someone, you may want to send three or four follow-ups. However, if you are just trying to get information from someone, one or two follow-ups may be sufficient.

Once you have determined how many follow-ups you will send, it is time to create the content for each email. The first email should be a brief introduction of who you are and why you are reaching out. 

The second email can provide more information about your company or product. For the third and fourth emails, you can start to get more creative. Maybe provide a case study or an article that would be of interest to the recipient.

It is important to remember that each email should be different and should add value for the recipient. If you are just sending the same email over and over, you are not going to get a response.

Finally, make sure you have a strong call-to-action in each email. This could be something like asking for a meeting or requesting information. Without a strong call-to-action, recipients will likely not take any action.

What Makes A Great Cold Email Sequence

If you're looking to improve your cold emailing game, here are four key elements to keep in mind for crafting a great cold email sequence:

1. A strong and attention-grabbing subject line- This is perhaps one of the most important elements of your cold email sequence, as it's what will determine whether or not your recipient actually opens and reads your message. Make sure your subject line is clear, concise, and relevant to the recipient.

2. A well-thought-out message- Once you've captured their attention with a strong subject line, it's time to deliver on the promise of a great message. Your email should be well-written and free of any typos or grammatical errors. It should also be clear, concise, and to the point.

3. A call to action- Every great email should have a strong call to action that encourages the recipient to take the next desired step. Whether you're asking them to book a meeting or download a white paper, make sure your CTA is clear and easy to follow.

4. Personalization- Finally, don't forget to personalize your email sequence for each recipient. Generic messages are a major turn-off, so take the time to customize each email you send. 

Add in the recipient's name, mention something specific about their company or industry, and/or include a relevant case study or testimonial.

What Makes A Great Cold Email Sequence

Why Do Your Emails Get No Response?

We've all been there. You've sent out an email to a potential customer or client, and you wait...and wait...but no response ever comes. It's frustrating, especially when you're trying to build a relationship or close a deal.

So why do your emails get no response? There could be any number of reasons, but here are some of the most common:

1. Your email is going into their spam folder- This is more common than you might think, especially if you're using a free email service like Gmail or Yahoo. Make sure to check your spam folder to see if your emails are landing there.

2. The subject line is uninteresting or doesn't match the content of the email- Your subject-line is one of the first things people see, so it needs to be compelling enough to make them want to open your cold email follow up.

3. You're not providing value- If your email is just a sales pitch or you're asking for something without offering anything in return, the recipient is likely to delete it without reading any further.

4. You're not being personal- Generic, mass-produced emails are easy to spot and usually get deleted immediately. Take the time to personalize each email you send, even if it's just a simple greeting with the recipient's name.

5. You're not following up- One email is rarely enough to get someone's attention these days. Make sure you follow up with a second email after a few days, and don't be afraid to reach out by phone or in person if you still don't get a response.

By taking the time to troubleshoot why your emails might not be getting the response you want, you can make some simple changes that could make all the difference.

The Winning Cold Email Follow Up Sequence Game Plan

If you want to win at the cold email game, you need to have a strong follow-up strategy. Here's a game plan that will help you get more responses and conversions from your cold email leads:

  1. Send a follow-up email within 24 hours of your initial contact.
  2. Keep your follow-up emails short and sweet. Get to the point quickly.
  3. Personalize your follow-up emails as much as possible. Mention something you might have talked about in your previous conversation or reference a pain point they mentioned.
  4. Always include a CTA in your follow-up emails (e.g., schedule a call, book a demo, etc.).
  5. Use an email tracking tool to see when your leads open and click through your follow-up emails. This will help you gauge their interest level and adjust your follow-up strategy accordingly.

Following these simple tips will help you step your cold email game up and increase your responses and conversions.

Templates For Sales Follow-Up Emails

Sales follow-up emails are a necessary part of the sales process. They help to keep your pipeline moving, nurture relationships, and close deals. But, crafting the perfect sales follow-up email can be challenging.

We've put together a list of templates for sales follow-up emails that you can use in your own business. From simple check-in emails to more complex proposal requests, these templates will help you take your sales game to the next level.

1. The "Just Checking In" Email

Hey {{First Name}},

I hope you're doing great and haven't been too busy. I just wanted to check if you had any new thoughts or questions about {{Product/Service}}. I know it's a big decision, and I want to make sure you have all the information you need to make a perfect choice for your business.

If you're ready to move forward, I'll be happy to put together a proposal for you. If not, no worries at all. I understand how important this decision is, and I'm here to help however I can.


{{Your Name}}

2. The "Time for an Update" Email

Hi {{First Name}},

It's been a little while since we talked about {{Product/Service}}. I just wanted to check if you've made any progress on your decision? If you have, great! I'd love to hear about what you're thinking.

If not, that's totally understandable. Making a decision like this can take time. But, if you're starting to feel like you're ready to move forward, I'm happy to put together a proposal for you.


{{Your Name}}

3. The "I Have Some News" Email

Hi {{First Name}},

I wanted to reach out and share some news with you. We've just released a new version of {{Product/Service}} that includes some exciting new features. I think you'll really like what we've done.

If you're interested in learning more, I'd be happy to send you more information or arrange a time for a demo. And, of course, if you're ready to move forward, I can put together a proposal for you.


{{Your Name}}

4. The "Special Offer" Email

Hi {{First Name}},

I wanted to reach out and let you know about a special offer we're running on {{Product/Service}}. For a limited time, we're offering a 10% discount on all new purchases.

If you're interested in taking advantage of this one time offer, I'd be happy to put together a proposal for you. But hurry, this offer won't last long!


{{Your Name}}

5. The "Checking In After Meeting" Email

Hey {{First Name}},

It was great to meet with you and know more about your business. I'm really excited about the potential for {{Product/Service}} to help you achieve your goals.

I wanted to follow-up and see if you had any additional questions or if you're ready to move forward. If so, I'd be happy to put together a proposal for you.


{{Your Name}}


Your prospects are busy people. They might not have time to respond to your cold email right away, or they might not be interested in your offer. That's why it's important to follow up with a second email.

The key to a successful follow-up email is to keep it short and sweet. restate your offer and include a CTA, like scheduling a meeting or calling you.

If you don't hear back from your prospect after the second email, don't give up! Send one more follow-up email and then move on.

The bottom line is that following up with your prospects is essential to closing the deal. By using these tips, you'll be able to write effective follow-up emails that will help you close more deals.

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