Lead gen solutions are one of the most important aspects of any business. Without leads, you can't make sales, and without sales, your business will die.
In this guide, we will discuss different methods that you can use to generate leads for your business. We will also provide a free two-page sales funnel that you can use to get started!
It's critical to generate leads for your business. However, generating leads for your company isn't as simple as scaling a mountain and screaming at the top of your lungs.
You must win people over — particularly, those who might be interested in what you have to offer.
To begin, you must earn their confidence. Then, if everything goes well, you can aim for the moon. But how do you scale this process? What lead-generation solutions would work best for your company? We're discussing that in this article!
What is a Lead Gen Solution?
A lead generation solution is a scalable system or process for generating high-quality leads for a business, which might include cold outreach or paid advertising.
We'll show you seven effective lead creation methods in this post, as well as the ones that have worked for our own company and members'.
All you have to do is put them into action. But first, a word of warning about most lead generation solutions...
The Problem With Most Lead Gen Solutions
When a new marketer or entrepreneur thinks about how to generate leads for their organization, the first things that spring to mind are frequently...Cold Emailing, Cold Calling, Asking For Referrals.
Take, for example, cold emailing or cold contacting. You could get some results. But you'll only find a small number of people interested in what you're offering...
In the end, you'll spend a lot of time and effort on very few leads.
What's the solution? The same strategy can work for a little while, but eventually, you'll run out of people to ask... and, more importantly, do you really want to be asking everyone you meet to recommend you to their pals?
It's easy to come across as desperate. But what should you do instead? Create a lead generation system that
What do you do when you're unsure where to begin? Use a sales funnel, of course.
Start with a Sales Funnel
What’s a sales funnel?
It's straightforward. Don't consider a sales funnel to be a long and difficult road toward obtaining someone from your target market's phone number and/or email address... Consider it a succession of web pages, or an "offer."
That is what a lead-generating sales funnel does. It creates a series of web pages designed to convert visitors into.
Scaleable Lead Gen Solutions
So, now what? Simple: we need to drive as many people to your lead-generating sales funnel as possible!
Here's how we're going to do it... in a way that's scalable.
1. Search Engine Optimization
Search engine optimization refers to the process of optimizing your website and all its pages to rank in Google for high-value keyword phrases.
It takes a bit of time to start working.
But once it does, it feels like magic.
Let’s look at an example.
All we did was start writing blog content to target keyword phrases that their targeted market types into Google. For example, this article is aimed at the term "real estate wholesaling software," which receives 100 searches a month.
By defining the target to "keywords," Google considers this a "no follow" link, so it may be used to promote sales funnel activity.
It's driving traffic passively every month to the website, gaining brand recognition and gently steering those people toward the purchase funnel.
That piece is ranking for a slew of additional relevant keywords... (Notice that several of the top pages are also blog articles focusing on particular keywords)
Naturally, this has resulted in an increase in new leads and memberships. This year, we've published just one blog article every month. That's the value of SEO.
It's the type of thing that can take a while to get started, but once you've done it once, setting it up again will be quick and easy.
It's readily apparent that Google is playing favourites with its top 10 results; this increased visibility has caused an increase in competitors for high-volume keywords (for example, "mortgage refinancing").
Once you've eliminated the bad content from your site, focus on producing more good stuff than there was before.
Consistently publish higher-quality material than is currently on page 1 of Google - here's a guide to getting started on SEO and here's a list of some of the best SEO content writers for hire right now (in case you don't want to do all the writing yourself
2. Paid Advertising
is a fantastic long-term approach for bringing visitors to your website and sales funnel... Paid advertising, on the other hand, is a considerably more direct way of getting people to your site.
You buy Facebook ads, which are shown to potential customers who click on them. They go straight to your sales funnel where they can opt-in and become a lead. Here are some of the best advertising platforms for newcomers...Facebook
What is the most popular platform among your target market, in other words? The first thing you should ask yourself is: which platform does your target market prefer?
To advertise where your target market currently congregates, use caution. Here's an example of what this might look like; we're currently running an ad that leads people to our two-week free trial (our main lead magnet here at ClickFunnels)...
If someone clicks on your offer, they will be sent to the top of your sales funnel...
You might spend $500 for 250 high-quality leads if you can acquire $0.50 for each click and a 25% conversion rate in your sales funnel (good numbers for a lead-generating campaign).
Not bad, eh?
3. Affiliate Marketing
What if you had an "army" of industry experts in your area who promoted your items for you? Even better, what if you only paid these people a fee after they generated a sale — say, 20% commission? Sounds great, right?
This is how affiliate marketing works. Finding these influencers is as simple as conducting your research and seeking people that your ideal consumers are already following.
Create a spreadsheet. Follow Russell Brunson's outreach technique for developing organic connections with those influencers over 60 days to generate your own list.
- Days 1-14 — Follow all of your influencers on social media and keep an eye on what they're up to. Consume their material and participate in their discussions daily using your regular social media time.
- Days 15-30 —Reach out to your influencers and get in touch with them. Do not try to sell them anything. Simply attempt to begin a discussion.
- Praise them and let them know how much you value their work. Continue interacting with their material by sharing, liking, commenting on, and so on.
- Days 31-60 —Instead of pitching the influencer, give them a gift. Give them free lifetime access to your service, or a free bag of goods, or anything else.
- Only request their comments in return. Your objective is to convert them into a customer of yours.
Ask them if they'd want to become an affiliate after the influencer expresses genuine interest in your product.
Final Thoughts on Lead Gen Solutions
So, which method are you going to use to create leads? At the end of the day, you want to do something that is profitable and scalable—something that will continue to grow with your business.
Then choose from the list of traffic-generating methods listed above. You'll be generating leads in no time.