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Best 8 Closing Techniques to Convert Your Prospects

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Published on
October 11, 2022

Are you struggling to close the sale? Do you feel like you're doing everything right, but your prospects just aren't biting? If so, don't worry - you're not alone. Closing a sale can be difficult, but it's not impossible. 

We will discuss some of the best closing techniques that will help you get your prospects to convert. By using these techniques, you'll be able to increase your sales and grow your business!


Best Closing Techniques to Convert Your Prospects

What Are Sales Closing Techniques

A closing technique is a way of finishing a sales conversation in order to increase the chance of making a sale. There are multiple closing techniques, but they all share one common goal: to get the customer to agree to buy the product or service being offered.

The most important thing to keep in mind when using a closing technique is that it should be used as a last resort. Only use a closing technique if you have exhausted all other avenues of selling and the customer still has not made a decision. Otherwise, you might run the risk of coming across as pushy or desperate, which will only turn the customer off.

When it comes time to close, you can use three main types of techniques: direct, indirect, and soft.

Direct closing techniques are the most straightforward, as they simply involve asking the customer to make a purchase. For example, you might say something like, "So, are you ready to buy?" or "I think this is the perfect product for you. What do you say we go ahead and get you set up with it?"

Indirect closing techniques are a bit more subtle, and involve making suggestions rather than directly asking for a sale. For example, you might say something like, "Based on what you've told me, I think this product would be perfect for you," or "I have a feeling you're going to love this product. Why don't we go ahead and get you set up with it?"

Soft closing techniques are the most gentle of all, and involve simply planting the seed in the customer's mind that making a purchase would be a good idea. 

For example, you might say something like, "This product has helped so many people just like you. I think it could really help you too," or "I know you're probably busy, but when you have a chance, I think it would be a good idea to take a closer look at this product."

Remember, no matter which type of closing technique you use, always make sure to do so in a way that is very respectful and polite. After all, the goal is to convince the customer to buy your product or service, not to anger or frustrate them.

The Basics Of Closing A Sale

The basics of closing a sale are pretty simple: find out what the customer wants and needs, offer a solution that meets those needs, and then ask for the sale. Of course, there's a bit more to it than that, but those are the essential steps.

Let's take a look at each one of these steps:

1. Find out what the customer wants and needs- This step is all about discovery. You need to ask questions and really listen to the answers in order to understand what the customer is looking for. Only then can you offer a solution that meets their needs.

2. Offer a solution that meets those needs- Once you know what the customer is looking for, you can present them with a solution that meets their needs. This solution should be tailored specifically to them, based on what you learned in step one.

3. Ask for the sale- The final step is simply to ask for the sale. If you've done your job up to this point, the customer should be ready to buy. But you still need to close the deal by asking for the sale and then following through with the purchase process.

These are the basics of closing a sale. Of course, there's more to it than just these three steps. But if you can master these sales basics, you'll be well on your way to success in sales.

Challenges You May Face When Trying To Close A Sale

One of the challenges you may face when trying to close a sale is that the potential buyer is not ready to make a decision. This can be frustrating, but it's important to remember that everyone has their own timeline and process for making buying decisions.

Another common challenge you may face is that the potential buyer is not sure if your products or services are the right fit for their needs. In this case, it's important to have a thorough understanding of their needs and pain points, and to be able to articulate how your product or service can help them.

Finally, you may encounter resistance from the potential buyer during price negotiations. It's important to remember that price is often not the most important factor in a purchasing decision, so you'll need to be prepared to emphasize the value of your product or service. 

By being aware of these sales challenges and preparing for them, you'll be in a better position to close more sales.

Sales Closing Techniques Vs Sales Techniques

Sales closing techniques and sales techniques are two different things. Sales closing techniques are specific ways to close a sale, while sales technique is the broader approach to selling.

Sales closing techniques vary depending on the product or service being sold, but some common ones include discounts, offers of free shipping or extended warranties. The only key is to find a way to address the customer's pain points and meet their needs.

On the other hand, sales technique is the overall strategy for approaching and completing a sale. This can involve everything from building rapport with potential customers to using body language effectively.

Both sales closing techniques and sales techniques are important for successfully making a sale. By using both, salespeople can increase their chances of closing more deals and making more money.

sales Closing Techniques Vs Sales Techniques

How To Choose The Right Sales Closing Technique 

Sales closing techniques are designed to help you seal the deal with a prospective customer. But with so many different techniques to choose from, how do you know which one will work best in any given situation?

Here are a few factors that you should consider when choosing the best closing techniques for your business:

1. The type of product or service you're selling- Some products or services are easier to sell than others. If you're selling something that's highly technical or unfamiliar to your customer, you'll likely need to use a more explanatory closing technique. 

On the other hand, if you're trying to sell a product or service that's well-known and straightforward, you can probably easily get away with using a simpler closing technique.

2. The needs of your customer- What does your customer need in order to make a purchase? If they need more information, you'll want to use a closing technique that provides that information. 

If they need reassurance, you'll want to use a technique that builds trust. And if they just need a little push to take action, you can go for a more direct approach.

3. The stage of the sales process- The sales-process has several stages, and each one calls for a different type of closing technique. 

For example, during the early stages (when you're trying to build rapport and establish trust), softer techniques like storytelling are often most effective. In the later stages (when you're ready to ask for the sale), harder techniques like the assumptive close are usually more appropriate.

4. Your personal style. At the end of the day, the best closing techniques are the ones that work best for you. If you're naturally persuasive, you might do well with a more direct approach. 

If you're good at building rapport, a softer technique might be a better fit. And if you're comfortable with a little bit of pressure, an aggressive technique could be your best bet.

The bottom-line is that there's no one-size-fits-all answer when it comes to choosing a sales closing technique. But by considering these factors, you can zero in on the techniques that are most likely to work in any given situation.

The Wrong Way To Close A Sale

If you're in sales, then you know that the close is everything. It's the make-or-break moment that determines whether or not you'll walk away with a commission. But just because the close is important doesn't mean that it's always easy. 

In fact, there are plenty of ways to botch a sale if you're not careful. Here are four of the most common mistakes people make when trying to close a sale - and how to avoid them.

1. Not Building rapport- When you're trying to sell something, it's important to remember that people buy from people they like. 

If you don't take the time to build rapport with your potential customer, then it's unlikely that they'll want to do business with you. Make sure you take the time to get to know your customer and build a relationship with them before you try to close the sale.

2. Failing to overcome objections- Objections are a normal part of any sales process, but that doesn't mean they're easy to deal with. 

When you're trying to close a sale, make sure you anticipate objections and have solid answers ready. If you're not prepared to overcome objections, then you're likely to lose the sale.

3. Making unrealistic promises- In the heat of the moment, it can be tempting to make all sorts of grandiose promises in order to seal the deal. 

But if you can't deliver on those promises, then you're going to end up disappointing your customer - and losing their trust. When you're closing a sale, stick to the facts and be honest about what you can and cannot deliver.

4. pressuring the customer- The close is an important part of any sale, but that doesn't mean you should try to force it. If you start putting pressure on your potential customer, then they're likely to back away from the deal. A great way to close a sale is to let the customer come to their own decision in their own time.

By avoiding these four common mistakes, you'll be well on your way to closing more sales and making more commissions. 

Just remember that the close is only one part of the sale - the most important part is building rapport and developing a relationship with your potential customer. If you can do that, then the close will take care of itself.

Top 8 Best Closing Techniques For Any Sales Scenario

There are a variety of sales closing techniques that you can use to seal the deal with your prospect. Here are a few of the best closing techniques:

1. The Classic Close: Asking for the Sale

This maybe is one of the most common and straightforward sales closing techniques. You simply ask your prospect if they're ready to buy what you're selling. 

This can easily be done in a number of ways, such as saying, "Are you interested in purchasing this product today?" or "Would you like to take advantage of our special offer?"

2. The Assumptive Close: Making an Assumption about the Sale

With this technique, you assume that the sale has already been made and move forward accordingly. For example, you might say, "Great, I'll just go ahead and get your shipping information so we can get this order processed," or "I'll assume you'll want the extended warranty, correct?"

3. The Soft Close: Asking for a Smaller Commitment

With the soft close, you're not asking for an outright purchase. Instead, you're trying to get your prospect to commit to a smaller action that will eventually lead to a sale. For example, you might ask them to sign up for a free trial of your product, or agree to a demonstration or consultation.

4. The Ben Franklin Close: Listing the Pros and Cons

Named after one of America's Founding Fathers, this sales closing technique involves listing out the pros and cons of making a purchase. For example, you might say, "Let me see if I can summarize the situation for you. On the one hand, this product is X. On the other hand, it's Y."

5. The Takeaway Close: Removing an Obstacle to the Sale

With this technique, you try to remove any obstacle that's preventing your prospect from buying. For example, you might offer a discount or free shipping to sweeten the deal, or provide financing options to make it more affordable.

6. The Trial Close: Asking for Feedback

With the trial close, you're essentially asking your prospect for feedback on your product or service. For example, you might say, "What do you think of this product so far?" or "How likely are you to recommend our service to a friend or family member?"

7. The Alternative Close: Offering Different Options

With the alternative close, you're giving your prospect different options to choose from. For example, you might say, "Would you like option A or option B?" or "Would you prefer the X package or the Y package?"

8. The urgency Close: Creating a Sense of Urgency

With this technique, you try to create a sense of urgency around making a purchase. For example, you might say, "This offer expires at the end of the day," or "Supplies are limited, so don't wait!"


Sales representatives often face the challenge of how to close a sale. There are a variety of factors to consider when trying to determine the best closing techniques, such as the products or services being sold, the customer's needs and objectives, and the sales rep's own personality and style.

The most important thing in sales is to find a sales closing technique that works for you and your particular selling situation. Not all methods will work in every situation, so it's essential to have a few different ones in your toolkit that you can use as needed.

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