It’s a crucial to optimize your website for lead generation. However, unlike in the case of optimizing your Facebook adverts to include more calls-to-action and create leads, it isn’t as simple as putting a “Click Here” button on your home page and waiting for the leads to come in.
Instead, marketers and designers must take a more deliberate approach. We’ll go through some quick methods that work to improve your website’s lead-generating potential in this piece. We’ll have to start by gaining a basic understanding of the lead-generating process before we can figure out how to optimize our website.
When a casual website visitor becomes a lead, what elements are involved?
When a website visitor clicks on a call-to-action (CTA) on one of your site’s or blog’s pages or posts, the lead generation process begins.
That call-to-action takes them to a landing page that includes a form for collecting contact information. After they have filled out and submitted the form, they are sent to a thank you page. (Find out more about this procedure in this post.)
We’ll now look at the specifics of lead generating.
Let’s unpack 9 simple and smart ways to optimize your website for lead generation.
1. Create forms on the pages that receive the most traffic.
It’s critical to measure your present state of lead generation before you start so you can track your progress and identify where you need the most improvement.
Some of your pages could be excellent lead generators, even if you don’t realize it.
To begin, measure where the majority of your online traffic and outreach comes from — your lead generators.
Here are some of the most frequent locations that a company may acquire visitors:
- Email Marketing: Users who click through to your website from one of your emails might be the source of traffic.
- Users that engage in a campaign on one of your social media accounts might be the source of traffic.
- You should use live chat to answer as many customer inquiries and concerns as possible. Users who contact your customer service staff through a live chat window on your website could be potential traffic.
- Your best-performing blog entries may bring in traffic.
Once you’ve figured out where your leads are coming from, you’ll want to double-check that the pages they’re landing on are doing all they can to pique a visitor’s interest.
If most of your potential leads to click on inbound links to your website from your Facebook page, for example, you should update the sites they’re visiting with material that keeps them on and interested in your website.
Add lengthy content to your most popular website pages that visitors may get by filling out forms requesting their contact information.
2. Take note of each lead generator’s performance.
Analyze how each of your current lead generators is contributing to your business by using a tool like Website Grader, which assesses and provides feedback on your lead-generating sources (including landing pages and CTAs).
Compare Landing Pages that are Doing Well to Those That aren’t. Assume you get 1,000 visits to Landing Page A, with 10 people filling out the form and becoming leads.
The conversion rate for Landing Page A is assumed to be 1%. Let’s say you have another landing page, Landing Page B, with a conversion rate of 50 percent for every 1000 visitors.
The heat map is a curve that converts to a 5% conversion rate. That’s excellent! Your next steps might be to compare Landing Page A to Landing Page B and make improvements as needed.
Finally, you could conduct internal analyses. Evaluate landing page visits, CTADrill clicks, and thank-you page shares to see which offers are performing the best.
3. Each stage of the lead-generating process should be optimized.
You may learn about a visitor’s conversion path as soon as they arrive on your website. This route begins when a visitor comes to your site and ends (hopefully) with them filling out a form and becoming a lead.
Visitors may sometimes stray from the intended goal. In such cases, you may correct the conversion route. How? Take a cue from Surety Bonds.
They were having difficulties converting visitors at the rate they desired, so they conducted an A/B split test (two landing page variations) with Unbounce to see which tactics performed better on each page.
Finally, they modified a link to a button, added a form to their homepage, and varied the questions asked on their forms.
The result? A 27 percent increase in lead creation.
If you want to do an A/B test on a landing page, make sure to test the following three aspects of the lead generation process:
Maintain a firm grasp of your brand. Use bright colors that are different from the rest of your website.
Keep it simple and use a tool like Canva to design photos quickly and for free. For inspiration on different sorts of calls-to-action (CTAs), read this blog article.
The Landing Pages-
According to one HubSpot poll, businesses with 30 or more landing pages on their website received 7 times as many leads as those with 1 to 5 landing pages.
Here are 15 good examples of well-designed landing pages you may look up to for inspiration.
The Thank-You Pages-
It’s typical for landing pages to get all of the attention in the lead generation process.
However, the thank-you page, where a visitor who completes a form on the landing page and converts into a lead is led to, should not be neglected.
In addition to thanking them
, make sure to include a link on your thank-you page that leads them to download your offer.
You may also add social sharing buttons and/or a request for another, associated offer using this method.
Bonus: The Kickback Email-
When a visitor becomes a lead and their information is recorded in your database, you have the option of sending them a “thank-you” email (such as a kickback email) after they convert.
4. Start with a simple CTA on your home page.
The call to action (CTA) is what keeps someone’s attention after they’ve discovered your website. The CTA, on the other hand, is what maintains attention when people visit your site.
Don’t inundate visitors with an offer to view the most or longest content you have on your site.
When it comes to positioning yourself at the top of the marketing funnel, your homepage should either include a free trial or a subscription to a recurring campaign like a newsletter.
Consider adding one of these CTAs onto the front of your website:
“Subscribe for Updates”
Consumers generally desire the same level of non-intrusive in their browsing experience that they have when purchasing.
They’re not ready to buy right away after discovering your website. Invite them to join an email list that notifies them of industry developments and product updates without requiring any effort on their part.
Personally follow up with those who choose to stay on this mailing list to determine how interested they are, and then turn them into marketing qualified leads (MQLs).
“Try Us for Free”
A free trial or demo is bread and butter for many businesses. They allow you to create demand in your business and build a list of leads who are now testing your product.
On your website, include a CTA and form where visitors may provide their names and email addresses while trying out your product for free for a limited amount of time.
Follow up with the customer at the end of each active demo to get their feedback on it.
5. Provide free e-books for download on certain blog postings.
Another non-invasive approach to pique consumer curiosity in your firm is to produce blog material that promotes an ebook or whitepaper, allowing website visitors to learn more about the same topic they just read about on your blog.
This is where lead generation and search engine optimization (SEO) meet.
Creating a blog post on each relevant topic provides your website with Google-friendly content, which is your method of increasing the page authority necessary to rank in Google.
Organic traffic from Google is frequently more concerned with finding answers to a problem that you can help with – making this sort of lead generation quite useful.
To begin, conduct keyword research on a topic that’s related to your industry and establish a group of blog articles around it.
Then produce an in-depth study. Enclose this study in a PDF file for download by visitors to your blog using their name, company, and email address.
Using the approach described above, send each person their downloaded material after they’ve subscribed, followed up with them through a kickback email that keeps each lead interested in the information you’ve supplied.
6. Develop a live chat system for your website.
According to Forrester’s latest study, more customers than ever want live chat services while they’re researching vendors they might wish to do business with. This implies you could be missing out on a significant lead generator.
7. Personalize your CTAs.
Customized calls-to-action convert 42 percent more visitors than basic ones, according to research. In other words, dynamic content and on-page personalization aid in the creation of more leads.
8. Test and test again
We can’t emphasize enough how important this is. A/B testing may help you boost your click-through rates dramatically.
When friend buy conducted a simple A/B test on their calls-to-action, they saw a 211 percent increasein click-throughs.
Changing the wording of your call to action, landing page layout, or image choices might have a significant impact, as demonstrated by friend buys findings (this free e-book has excellent tips for beginners).
9. Nurture your leads.
Remember that no lead will turn into a customer overnight. Leads are only as valuable as your nurturing efforts allow them to be.
Once leads complete a form on your landing page, place them into a workflow so they don’t forget about you, and offer them helpful content that appeals to their interests.
Nurture your leads by following up with them with relevant follow-up emails that include outstanding information.
As you develop relationships with people, learn everything you can about them — then tailor all future communications based on what you’ve learned.
If you’re running a business, generating leads is essential. And one of the best ways to generate leads is to optimize your website for lead generation.
There are several reasons for doing it. First, it’s an effective way to reach more potential customers. Optimizing your site for lead generation will make you more likely to appear in search engine results when people are looking for products or services like yours. And that means more traffic and more potential customers.
Second, optimizing your website for lead generation can help you capture more leads. By making it easy for visitors to find your contact information and sign up for your newsletter or e-book, you’ll turn more visitors into leads.
Third, optimizing your website for lead generation can help you qualify and convert more leads. By including forms on your website that capture information about your visitors, you’ll better qualify leads and convert them into customers.
So why wait? If you’re not already optimizing your website for lead generation, now is the time to start. It could mean more traffic, more leads, and more customers for your business.