8 min read

10 Strategies To Get Sales Leads For Free

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Published on
October 11, 2022

How to get sales leads for free? Generating leads can be a daunting task for any business. It can be especially difficult to get sales leads for free. We will discuss seven strategies that actually work. 

Some of these methods may be new to you, while others may be ones that you are already using. But no matter what, we guarantee that you will find at least one strategy here that can help you get the leads you need without spending a penny!


10 Strategies To Get Sales Leads For Free

The Lead Generation Process: An Overview

Sales-leads are potential customers who have shown an interest in what you're selling. They've been gathered through a variety of sources, including online research, trade shows, and prospecting activities. To be effective, sales leads must be carefully managed and nurtured until they're ready to buy.

The first step in managing your sales-leads is to make sure you have a system in place for tracking and organizing them. This could be as simple as a spreadsheet with contact information and notes on each lead, or a more sophisticated CRM system. Whichever method you choose, it's important to have a way to quickly access and update information on each lead.

Once you have your system perfectly set up, it's time to start working on your leads. The first thing you need to do is qualify them. This means making sure they're a good fit for your products or services and that they're actually interested in buying. You can do this by asking questions, doing research, and paying attention to their behavior.

If a lead looks promising, the next step is to nurture them until they're ready to buy. This involves building a healthy relationship with the lead and providing helpful information that will help them make a decision. Nurturing can take some time, but it's important to keep in mind that a sale is more likely to happen if the lead feels like they know and trust you.

When a lead is finally ready to buy, it's important to close the deal in a professional and efficient manner. This means having all the necessary information and paperwork ready, as well as being polite and helpful throughout the process. Once the sale is done, be sure to follow up with the customer and thank them for their business.

Leads vs. Prospects

Now that we've established what a lead is, let's take a step back and look at the bigger picture: leads vs. prospects.

In short, a prospect is a potential customer who has been contacted by a company about its products or services. A lead, on the other hand, is an individual or organization that has shown interest in what you have to offer but hasn't been contacted yet.

The main difference between leads and prospects is that prospects have been contacted by the company, while leads have not. However, both groups are considered potential customers who may be interested in doing business with the company.

So which one should you focus on?

Well, it depends on your goals. If you're looking to increase your chances of making a sale, then you should focus on contracting and developing relationships with prospects. However, if you're simply looking to increase the number of people who are interested in your products or services, then you should focus on generating more leads.

At the end of the day, it's up to you to decide which group you want to focus on. Just remember that both groups have the potential to become customers down the line.

Leads vs. Prospects

What Are The Best Ways To Generate Sales Leads

Sales leads are crucial for businesses to generate revenue and grow. They are potential customers that have shown an interest in what you have to offer, and they provide a way for you to connect with them and continue the sales process.

Unfortunately, generating sales leads can be difficult and time-consuming. You need to put in the hard work to research potential leads, reach out to them, and then follow up regularly to convert them into paying customers.

To help you save time and energy, we've compiled a list of the best ways to generate sales leads:

1. Use lead generation software

Lead-generation software is a tool that automates the lead generation process by helping you find, contact, and nurture prospects. 

It's an effective way to generate sales leads because it allows you to scale your outreach and target a larger number of potential customers with personalized messages.

2. Create attractive offers

One of the best ways to generate sales leads is by creating attractive offers that prospects can't resist. 

Offers can include free trials, coupons, discounts, or content that's valuable to your target audience. When creating an offer, be sure to include a strong call-to-action (CTA) so that prospects know what they need to do next.

3. Optimize your website for lead generation

Your website is one of the most powerful online tools you have for generating sales leads. Make sure your website is well optimized and maintained for lead generation by including clear CTAs, forms that capture contact information, and landing pages that are designed to convert.

4. Run ads on Google and social-media

Google and social media platforms are excellent places to generate sales leads. You can use targeted-advertising to reach potential customers who are already interested in what you have to offer. Google-Ads and Facebook-Ads are both effective platforms for running lead generation campaigns.

5. Leverage content marketing

Content marketing effectively generates sales leads because it allows you to educate prospects about your products or services and build trust with your brand. 

By creating helpful blog posts, eBooks, webinars, and other types of content, you can attract potential customers to your website and increase the likelihood that they'll do business with you.

6. Host events and webinars

Events and webinars are excellent opportunities to generate sales leads. They allow you to connect with potential customers in person or online, build relationships, and showcase your expertise. 

Be sure to promote your events and webinars through your website and social media channels to reach the largest audience possible.

7. Use list-building tools

List-building tools like SumoMe List Builder can help you capture email addresses from website visitors so that you can add them to your sales pipeline. 

This is an effective way to generate sales leads because it allows you to stay in touch with prospects and continue marketing to them even after they leave your website.

8. Partner with other similar businesses

Partnering with other same businesses is a great way to generate sales leads. You can promote each other's products or services to your respective audiences, host joint events or webinars, or collaborate on other lead generation activities. 

Make sure you partner with businesses that have a similar target audience to yours so that you can reach new potential customers.

9. Speak at conferences and trade shows

Conferences and trade shows are some excellent opportunities to generate sales leads. When you speak at these events, you have the chance to showcase your expertise and build trust with potential customers. 

Be sure to promote your upcoming speaking engagements on your website and social media channels to attract the largest audience possible.

10. Get involved in your community

Getting involved in your community is a great way to generate sales leads and build relationships with potential customers. 

You can volunteer for local organizations, sponsor community events, or participate in other activities that will help you get to know the people in your area. By getting involved, you'll generate sales leads and build goodwill for your business.

 Get involved in your community

How To Get Sales Leads For Free

But how to get sales leads for free? Well, There are also a number of different ways to get sales leads for free if you don't want to spend too much money on paid lead generation.

1. Social media

If you're not already using social media to generate sales leads, you're missing out on a huge opportunity. Platforms like Twitter, LinkedIn, and Facebook are perfect for connecting with potential customers and building relationships that can eventually lead to sales.

2. Blogging

Another great way to generate sales-leads is through blogging. By creating helpful, informative content on your blog, you can attract visitors who are interested in what you have to offer. 

You may then direct them to a landing page where they can sign up for your email list or inquire about more information once you've caught their attention.

3. Guest blogging

Guest blogging is a variation of the traditional blogging method, but it involves writing articles for other people's blogs in addition to your own. 

This is a great way to get your name and your business in front of a new audience, and it can also lead to sales leads if you include a call-to-action in your guest post.

4. Free ebooks and white papers

People love getting free stuff, so why not give them something that's actually valuable? Offering free ebooks or white papers on topics related to your business is a great way to generate sales leads. 

Just be sure to include a call-to-action so you can capture contact information from people who download your freebies.

5. Webinars and webcasts

Webinars and webcasts are another great way to generate sales leads. These live or recorded events allow you to share valuable information with an audience, and they provide an excellent opportunity to build relationships that can eventually lead to sales.

6. Online courses

If you have expertise in a particular area, you can share that knowledge by creating an online course. 

These courses typically involve video lessons, downloadable resources, and occasional live Q&A sessions, and they're a great way to generate leads while also building your reputation as an expert in your field.

7. Free trials

If you offer a product or service that people can try before they buy, that's a great way to generate sales leads. 

Free trials give people the opportunity to experience the value of your offering firsthand, and they're more likely to become paying customers if they're satisfied with what they see.

8. Referral programs

 Another excellent approach to create sales leads is through referral programs. You can quickly expand your reach and get new leads by providing incentives to entice consumers to suggest their friends and relatives.

9. Contests and giveaways

People love winning prizes, so hosting a contest or giveaway is an excellent way to generate sales leads. 

Make the reward something more than just a money-off coupon and make sure it's connected to your business so you may attract people who are genuinely interested in what you have to offer.

10. Public speaking

Public speaking may be an excellent method to create sales leads if you're comfortable addressing a crowd. 

Whether you're giving a presentation at a conference or leading a workshop, you'll have the opportunity to share your expertise with an audience and build relationships that could eventually turn into sales.

What's A Quality Social Media Lead?

A quality social media lead is more than just someone who follows your brand on social media. A quality social media lead is engaged with your brand, and is interested in what you have to say. They're also likely to be active on multiple social media platforms, and have a large network of connections.

To identify quality social media leads, look for signs of engagement such as likes, comments, and shares. You can also use tools like Followerwonk to analyze your followers and find out which ones are most active and influential. Once you've identified some quality leads, reach out to them directly and start building relationships.

Quality social media leads are valuable because they're more likely to convert into customers or clients. They're also more likely to spread the word about your brand, and help you build a stronger presence on social media.

If you want to increase the amount of leads you get from social media, focus on quality rather than quantity. By building relationships with quality leads, you can create a solid foundation for long-term success.

What Is The Best Social Media Platform For Generating Leads?

There's no easy answer when it comes to the best social media platform for generating leads. Every company is unique, therefore what works for one may not work for another. However, there are some great general tips that can help you choose the right social media platform for your business.

First, consider your target audience. What social platform do they use most? If you're trying to reach millennials, for example, Instagram and Snapchat might be a better bet than LinkedIn.

Take a look at which platforms give you the most lead possibilities after you've identified your target audience. For example, LinkedIn offers powerful tools for targeting specific groups and industries, while Facebook allows you to create highly targeted ads based on interests and demographics.

Finally, consider your resources. What social media platforms can you realistically manage? If you're a small business with limited staff, it might not be realistic to try to maintain a presence on every platform. Choose one or two that make the most sense for your business, and focus your efforts there.

If you're still not sure which social media platform is right for your business, consider experimenting with different social media platforms to see what works best. There's no harm in trying out different platforms and seeing what generates the most leads.


You can also attend trade shows and networking events, or even offer incentives on your website to encourage visitors to sign-up for your mailing list.

Additionally, consider using social media platforms like LinkedIn and Twitter to connect with potential leads. By taking these steps, you'll be well on your way to generating high-quality sales leads that can help grow your business.

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